Emotive

Emotive is a text message marketing platform that uses a blend of AI coupled with human assistance to provide personalized marketing messages and two-way communications with target customers. It claims to be the first human-to-human text message marketing platform and is geared for brands retailing on popular ecommerce platforms such as Shopify, BigCommerce, and WooCommerce. Emotive can be applied in a variety of use cases, including product recommendations, customer service, and sales promotion. The platform also has 30+ technology integrations connecting it to the rest of a firm’s marketing stack. 

According to the firm, its personalized messaging platform, which blends AI with human assistance, converts on average 8–10% of customers compared to generic, one-way text message blasts, which have, on average, a 1–2% success rate.

Key customers and partnerships 

As of October 2021, Emotive’s clients include Parade, Beardbrand, and Alfred.