Cledara

Cledara is a software-as-a-service (SaaS) subscription management platform that helps companies monitor, control, and automate their software subscriptions. Founded in 2018, the London-based startup offers a comprehensive solution that combines a payment platform with intuitive software management capabilities. Cledara's platform acts as a centralized system of record for a company's software, providing visibility into all subscriptions, usage data, and associated costs.

Cledara's platform enables companies to discover, purchase, manage, and cancel SaaS subscriptions through a single dashboard. It offers features such as virtual credit cards for software purchases, spend analytics, renewal reminders, and forecasting tools. By streamlining software subscription management, Cledara aims to help companies reduce manual administrative work, comply with regulations, and avoid wasted spending on duplicate or unused subscriptions.

In the last 12 months leading up to September 2022, the total volume of software purchased through Cledara grew by an impressive 830%, fueled by customers including Marshmallow, what3words, and Conduktor. As of September 2022, Cledara had over 800 customers across various industries.

Cledara's expansion into the US market, announced in March 2022, has been a significant growth driver. By September 2022, the US had become Cledara's second-largest and fastest-growing market, with a monthly growth rate of over 35%.

In January 2024, Cledara secured a five-year stadium naming rights partnership with Cambridge United Football Club, renaming the club's home ground as "The Cledara Abbey Stadium" until January 2029. This partnership aims to support the club's ambitions for growth, community engagement, and the planned redevelopment of the stadium.

Key customers and partnerships

Cledara serves a diverse range of customers across multiple industries, including leading technology companies such as Marshmallow (UK's newest insurtech unicorn), what3words (mapping technology startup), and Conduktor (data streaming platform).