FitOn

Overview
Activities
News
Digital Wellness?
Product stageSegments
Go-to-Market
?
Fitness Apps
?

FitOn publishes a free fitness app that offers services relating to fitness, nutrition, selfcare, and wellness. The platform offers multiple types of fitness workouts with a variety of trainers including celebrity trainers such as American actress Gabrielle Union. Workouts can be streamed on multiple devices including phones, tablets, desktop computers, and other streaming devices. The app features classes taught by celebrity trainers such as Halle Berry, Gabrielle Union, and Julianne Hough. FitOn also offers an enterprise service, FitOn Health, which collaborates with employers and health plans in the US to provide wellness programs aimed at managing chronic conditions. 

As of 2024, the app operated on a freemium model with subscriptions priced at USD 99.99 annually, offered at USD 29.99 annually during signup.


The company additionally has an online store through which individuals can purchase exercise equipment and other merchandise.

In February 2022, the company acquired wellness platform Peerfit in order to expand its wellness market presence for an undisclosed amount. Peerfit founder Ed Buckley was kept on in his current role as CEO of the acquired entity. 

Key customers and partnerships

FitOn is claimed to have a user base of over 15 million members as of 2024. The company partnered with Nautilus in August 2021 to offer Nautilus' JRNY members access to FitOn's off-product workouts at no additional cost.

HQ location:
Los Angeles CA USA
Founded year:
2019
Employees:
51-100
IPO status:
Private
Total funding:
USD 70.0 mn
Last Funding:
-
Last valuation:
-
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