Vanguard

Launched in 2015, Vanguard Personal Advisor Services is the largest robo-advisory platform in terms of assets under management (AUM), USD 148 billion according to the company’s Q1 2020 filing. The platform provides hybrid advisory services by combining its proprietary investment modelling technology (Vanguard Capital Markets Model) with human advisors. Human advisors help clients create financial plans and monitor and rebalance portfolios when necessary. Support is also available through phone and videoconferencing. The platform charges 0.30%, similar to most incumbents, but has a higher minimum account balance requirement of USD 50,000. As an account balance increases, fees drop to as low as 0.05%.