Abillion is a peer-to-peer social commerce app focused on sustainability. It serves as a platform where users can discover, share insights, and review plant-based menu items, packaged foods, and cruelty-free consumer products. The app allows users to earn credits by posting reviews, which are then converted into donations for animal welfare and environmental conservation organizations.
Launched in May 2018, the app has garnered over a million members across 171 countries as of 2022. It features reviews of more than 265,000 vegan dishes from 70 countries and over 80,000 consumer products from 20,000 brands worldwide. The app aims to make it easier for people globally to find and enjoy a sustainable lifestyle.
Abillion's unique business model involves rewarding users with donation credits for posting reviews, which can be directed to partner animal sanctuaries and conservation efforts. As of July 2022, the platform had donated USD 2 million to 63 non-profit sustainable partners, making it the largest donation of its kind by an early-stage company.
In August 2022, abillion released the "World's 10 Best Vegan Burgers" awards, determined by over 2 million consumer reviews on the app. The top spot went to Granarolo's Unconventional Burger from Italy. The company also publishes annual rankings of the top vegan restaurants worldwide based on user reviews.
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