DISQO

DISQO is a consumer insights platform that provides solutions for understanding customer experiences. The company's cloud-based measurement software and research APIs power consumer insights for various industries, including brands, market research firms, and advertising agencies. DISQO's platform allows clients to comprehend the entire consumer experience, from brand perception to advertising engagement and product purchasing behavior. The company offers a range of services, including market research, product innovation, creative testing, campaign lift measurement, and customer feedback solutions.

DISQO's technology is built on a proprietary opt-in consumer data platform, which forms the foundation for its advertising measurement, customer feedback, and audience access products. This platform enables researchers and decision-makers to question, test, and measure customer experiences efficiently. The company's API integration allows research clients to reduce manual processes, avoid audience supply-and-demand challenges, and minimize research fraud. DISQO's platform also incorporates behavioral data into studies, helping clients bridge the gap between what consumers say and what they do, leading to more predictive insights.

The company employs multiple defense layers to ensure data integrity and combat fraud, which is crucial for accurate decision-making. DISQO's services were utilized by over 175 blue-chip brands, more than 125 of the world's largest market research firms, and 35 leading advertising agencies as of August 2021. The company's commitment to data quality and innovative solutions positions it as a trusted source for market research firms and sample providers seeking access to valid audiences and high-fidelity data.