Cirrus Insights is a sales campaign automation platform that provides automation for Gmail and Outlook with a native Salesforce integration that provides sales reps with the ability to reach prospects from their inbox and automatic Salesforce synchronisation. The platform provides email tracking, templates, scheduling, and personalised email campaign capabilities. Further, the platform records buyer intent using the prospect’s content interaction, and allows sales managers to oversee performance.
In 2016, the company entered a strategic partnership with Mast Mobile, a mobile-based customer relationship management (CRM) platform for sales reps. The partnership saw Mast Mobile deploy Cirrus’s email and meeting booking capabilities. Further, the platform added email attachment tracking functionality with its acquisition of Attach.io in 2017.
Cirrus received an undisclosed amount in strategic equity investment from Clovis Point Capital in 2018. The company reported USD 12.8 million in revenue in 2018. As of May 2021, the platform has more than 250,000 users from around 5,000 customers.
In August 2020, Cirrus merged with one of its competitors, Zynbit, which offers similar solutions targeted toward financial institutions.
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