Katalys

Katalys offers a suite of products and services designed to drive growth and revenue for its partners. At its core, the Katalys platform combines embedded commerce technology with cookieless attribution and a deterministic identity graph. This integration allows brands and publishers to strengthen their relationships and drive revenue across the performance marketing ecosystem.

For digital publishers and media companies, Katalys provides embedded commerce technology proven to boost performance revenue significantly. This technology enables consumers to make purchases directly within content, advertisements, videos, apps, and even virtual or augmented reality environments. Katalys' platform also offers scalable solutions for product discovery and customer acquisition, catering to the needs of ecommerce brands and retailers.

In September 2023, Katalys completed a USD 5.4 million Series Seed preferred funding round led by KEY Investment Partners, WGD Capital, and GreenAxs Capital. The funds were allocated to enhance product features and support the company's expansion through sales and marketing efforts targeting the commerce publishing and affiliate marketing sectors.

Additionally, Katalys offers content solutions, creating high-quality, search-engine-optimized content designed to drive conversions. This service allows publishers to monetize existing content or generate new revenue streams through organic content creation, while brands benefit from increased reach, brand awareness, and social proof.