Parsley Box

Parsley Box is an Edinburgh-based meal delivery company that offers ready-to-eat meals targeting consumers aged 60 and over, often referred to as the "Baby Boomer+" demographic. The company's innovative packaging and cooking method allows their meals to be stored at room temperature for up to six months without the need for refrigeration or freezing. Parsley Box's product range includes over 60 different meals, sides, desserts, and drinks, all of which can be quickly heated in a microwave. The company operates on a direct-to-consumer model, allowing customers to order meals without any subscription or commitment.

Parsley Box's unique selling proposition is its ambient food supply chain, which the company claims produces approximately 44% less CO2 emissions compared to an equivalent home-cooked meal, based on a January 2021 study. The company's packaging is designed to be widely recyclable, further emphasizing its focus on sustainability. In 2021, Parsley Box reported revenues of GBP 25.5 million, a 4% increase from the previous year. However, the company faced challenges in the latter half of 2021 due to supply chain disruptions and staff shortages, which led to a reduction in marketing spend and a narrowing of its product range.

In March 2021, Parsley Box went public on London's Alternative Investment Market (AIM) with a valuation of GBP 84 million. However, the company's performance on the stock market has been challenging, with shares plummeting since its initial public offering. In November 2022, Parsley Box announced plans to delist from AIM and re-register as a private limited company, citing market volatility and the costs associated with maintaining a market presence as reasons for the decision.