Ageless Innovation develops companion pets that have the sound and feel of a real pet. In addition to its companion pet products, the platform offers guidance resources to caregivers. Training programs for care providers in robotic companion pets are forthcoming.
Its brand, “Joy for All” was initiated first under the American multinational toy and board game maker, Hasbro. The first product, a companion pet cat, was launched in December 2015, and another in 2016. In April 2018, the brands’ leadership team founded Ageless Innovation in a spin-out acquisition of the Joy for All brand and business. The company also offers a range of board games to increase social interactions and to avoid cognitive decline.
In July 2020, the company announced the launch of its second companion pet pup, adding to its offering of three cats, a golden pup, and a kitten. The pet companions are sold for around USD 65 USD 140 in the US and Canada. Ageless Innovation also announced plans to expand its reach globally in Spring 2021.
Key customers and partnerships
Ageless Innovation's primary customers are elderly individuals, especially those in assisted living or memory care facilities. In June 2024, the New York State Office for the Aging (NYSOFA) collaborated with Ageless Innovation to deliver 4,725 animatronic pets and games to seniors through New York State’s aging network. Other notable partnerships include AARP, which supports initiatives like the “Reach Out and Play" campaign to promote social engagement among seniors.
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