Vipps is a popular mobile payment app and digital wallet service based in Norway. Launched in 2015, it offers a simple and convenient way for users to make payments and transfer money through their smartphones. The app allows users to pay bills, make purchases online and in-store, split bills with friends, and send peer-to-peer payments. As of 2021, Vipps had over 3 million active users, accounting for around 75% of Norway's population.
Vipps seamlessly integrates with Norwegian bank accounts and debit cards, enabling users to complete transactions directly through the app without sharing sensitive payment information. The app utilizes QR codes and unique user numbers for effortless identification during payments. Vipps has established itself as the leading mobile payment solution in Norway, handling over 187 million instant payments in 2021 alone.
Beyond individual payments, Vipps has expanded its offerings to cater to businesses and online merchants. It provides integration solutions that allow merchants to accept Vipps as a payment method on their websites and physical stores. This streamlined checkout experience has contributed to the rapid growth of ecommerce transactions through Vipps, which saw a 100% increase in 2022.
In 2023, Vipps merged with Danish mobile wallet MobilePay and Finnish counterpart Pivo to create a unified Nordic digital wallet serving over 11 million users across the region. This strategic move positions the merged entity as one of the largest bank-owned digital wallets in Europe, facilitating cross-border payments and fostering greater interoperability within the Nordic markets.
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