We accelerate Pre-seed B2B SaaS companies to their first £1m ARR and build the infrastructure to get to £10m+. We’re experts in Founder-led-sales and building early sales teams. We operate both SEIS & EIS Funds which invest in B2B SaaS companies solving deep pains in the present and/or creating massive impact for organisations.

Haatch

Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders. Run by an experienced and diverse team of successful entrepreneurs, we have been relentlessly dedicated to finding the UK’s best Seed-stage startups since 2014. Ascension benefits from the active industry connections essential for the sourcing and development of deal-flow and due diligence. The team has co-invested with the UK’s leading angels and VCs, key to securing follow-on funding as the portfolio businesses move to their next stage of growth. We believe in building an inclusive, community driven brand that can benefit the wider UK tech ecosystem and strive to work with conviction, integrity, humour, and humility.

Ascension

Founders Factory builds and funds startups together with exceptional entrepreneurs and the world's leading companies. We invest across four key themes - fintech, health, climate, and deeptech. Founded in 2015 by Brent Hoberman, Henry Lane Fox and George Northcott, Founders Factory combines capital and bespoke support from a team of over 70 specialists with a broad network of corporates and established entrepreneurs. Founders Factory has backed over 300 technology companies globally. Corporate partners include Aviva, L’Oreal, Guardian Media Group, easyJet, Reckitt, Marks and Spencer, CSC Group, J&J, Deutsche Telekom, Fastweb, Pico Global, Mediobanca and Standard Bank.

Founders Factory

L’Oréal manufactures and sells cosmetic products for women and men worldwide. It offers skincare and haircare products, deodorants, make-up products, perfumes, oral cosmetics, hair colors, styling and shaping products, nail care products, and dermocosmetics. The company provides its products under the Lancôme, Giorgio Armani, Yves Saint Laurent Beauté, Biotherm, Kiehl’s, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue Sai, Maison Martin Margiela, Urban Decay, Guy Laroche, Paloma Picasso, Vichy, La Roche-Posay, SkinCeuticals, Roger&Gallet, Sanoflore, L’Oréal Paris, Garnier, Maybelline New York, Softsheen.Carson, Essie, L’Oréal Professionnel, Kérastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani, Essie, CARITA, and Decleor brand names.

L'Oreal

Fuel Ventures is a technology fund focusing on marketplaces, fintech, platforms, and SaaS startups in the UK.  The Fuel Ventures Portfolio (the ''Fund'') invests at the most lucrative early stages of internet technology companies that have exceptional growth potential and substantial returns can be achieved. The Fund focuses on marketplaces, platforms, and SaaS business models, identifying investments in seed and growth stages. Bringing together great entrepreneurs into an environment of innovation, collaboration, and support in RocketSpace in the heart of London. We provide a unique combination of mentorship, experience, and access to the investment required to drive a business and ideas to success. Founded in 2015 by entrepreneur and investor Mark Pearson, Fuel Ventures is focused on bringing a unique approach to early-stage investment.

Fuel Ventures

Super Ventures believes that Augmented Reality, Virtual Reality, and Mixed Reality are giving people real superpowers and are on a mission to accelerate industry growth. The Super Ventures fund invests in early stage startups developing solutions that augment the human experience using AR, VR, and MR.

Super Ventures

Poplar Studio

Poplar is a platform that provides 3D and AR campaigns on demand. Poplar activates a new generation of global 3D/AR creators and provides collaborative tools that make AR production affordable and quick.

Poplar Studio is a company that provides augmented reality (AR) solutions for retail businesses. Its core offering involves delivering powerful 3D and AR previews of products to enhance the virtual shopping experience across ecommerce platforms, social media, and the metaverse. Poplar Studio's technology enables customers to visualize and virtually "try on" clothing and accessories, leading to increased sales and reduced product returns.

33. Poplar Studio – Startups 100 2023

Empowering the digital revolution in retail

Digital Retail Enhancement Platforms

Poplar Studio is a company that provides augmented reality (AR) solutions for retail businesses. Its core offering involves delivering powerful 3D and AR previews of products to enhance the virtual shopping experience across ecommerce platforms, social media, and the metaverse. Poplar Studio's technology enables customers to visualize and virtually "try on" clothing and accessories, leading to increased sales and reduced product returns.
The company offers a range of AR commerce services, including product visualization, virtual try-ons, 3D display ads, and a built-in management system with analytics to track performance. Additionally, Poplar Studio provides AR marketing tools, such as mini-games and face filters, to help brands build engagement online.
Established in 2018 by David Ripert and Laurie Ainley, Poplar Studio has formed partnerships with prominent global brands, including Universal, Disney, Pepsi, BBC, Shopify, and L'Oréal. In November 2023, the company collaborated with Maybelline to create a successful lipstick try-on filter, exemplifying its visual technologies' effectiveness.
Poplar Studio's solutions seamlessly integrate with major ecommerce platforms like Wix, WooCommerce, Shopify, Magento, and BigCommerce. As of August 2023, over 60% of consumers preferred brands offering AR experiences, positioning Poplar Studio strategically for future growth in this rapidly evolving space.

Intelligence Node is a leading provider of retail analytics solutions that leverages artificial intelligence and machine learning technologies. The company offers dynamic pricing and market analytics tools to help businesses navigate the complexities of ecommerce, set competitive prices, and better understand market trends.
At the core of Intelligence Node's offerings is a massive database containing over 3.5 billion unique product SKUs across 1,400 categories and 29 languages. This extensive dataset, combined with proprietary algorithms and advanced matching capabilities, enables the company to provide highly accurate real-time insights into pricing, product availability, and market trends.
Intelligence Node's solutions are designed to address key challenges faced by retailers, such as the inability to effectively track competitors, difficulties in pricing products optimally, and identifying gaps in product catalogs. The company's tools collect and analyze real-time data on pricing, discounts, and catalog movements across the retail landscape, allowing decision-makers to benchmark against competitors and make informed pricing decisions.
In addition to pricing analytics, Intelligence Node also offers solutions for content optimization and product listing enhancement. By leveraging generative AI capabilities, the company helps retailers create compelling and search-optimized product descriptions, improving visibility and conversion rates across online channels.
Intelligence Node has formed strategic partnerships with major retailers to enhance the online shopping experience and empower third-party sellers. The company's solutions enable retailers to provide clearer and more informative product listings, better insights into product performance, and improved search rankings across digital marketplaces.

Intelligence Node

Obsess is an experiential ecommerce platform that leverages augmented reality (AR) and virtual reality (VR) technology to create immersive, shoppable 3D virtual retail environments for brands and retailers. The platform allows companies to construct photorealistic digital spaces where customers can explore products in a visually engaging and interactive manner. Obsess' virtual stores aim to drive product discovery, customer engagement, clickthrough rates, session duration, average order value, and conversion for its clients.
Obsess' proprietary technology enables brands to offer seamless and memorable branded virtual experiences without requiring customers to download an app or use a headset. The platform supports various features such as walking and talking avatars, gamification elements, educational content, and social media integrations to enhance the shopping experience. As of February 2023, Obsess had created virtual stores in over 45 countries, supporting more than 30 languages.
The company has partnered with renowned brands across industries, including Sam's Club, Charlotte Tilbury, Diesel, Dior, Party City, Tommy Hilfiger, J.Crew, and Elizabeth Arden, to launch immersive virtual shopping experiences. In June 2023, J.Crew unveiled the "Virtual Beach House," a 360-degree virtual store celebrating the brand's 40th anniversary, featuring themed rooms, product displays, historical catalogs, and interactive games. Similarly, Elizabeth Arden launched a shoppable virtual store in May 2023 to engage younger, tech-savvy consumers and showcase its heritage through digital storytelling.
Key customers and partnerships
In February 2024, Mytheresa, an ecommerce platform, collaborated with Obsess to launch an exclusive visionOS app for Apple's Vision Pro headset. The app offers users a hyper-realistic digital luxury shopping experience in virtual environments like Capri and Paris, featuring curated collections from brands such as Loewe, Valentino, and Saint Laurent. The partnership aims to transform traditional ecommerce into an emotional and engaging shopping journey.

Obsess

Namogoo is a pioneer in the Digital Journey Continuity platform space. The company offers a platform that autonomously adapts to each customer visit in real-time, shaping the customer journey to fit each shopper's needs while eliminating any distractions along the way. Namogoo's proprietary machine learning technology predicts each visitor's intent by learning from their unique digital behavior signals, empowering enterprises to act on this intent and ensure online shoppers complete their journeys.
The platform collects data from visitors' devices and their journeys, segmenting them into real-time audiences. It surfaces high-converting audiences that are 3-10 times more likely to purchase than average visitors. Additionally, Namogoo identifies user populations that do not convert due to UX conflicts, browser issues, or site design flaws, enabling brands to rectify these problems seamlessly.
In April 2022, Namogoo launched the "Customer Journey OS," a revolutionary software platform that enables ecommerce teams to deliver hyper-personalized journeys based on shoppers' real-time needs. It orchestrates all digital services running on the customer journey to work cohesively toward shared goals. The platform leverages Namogoo's vast network of over one billion unique visitors to provide real-time insights based on industry benchmarks.
Namogoo's solutions have been successfully implemented by leading brands such as Victoria's Secret, Neiman Marcus, ASICS, Marks & Spencer, Kurt Geiger, Carhartt, Eddie Bauer, GlassesUS.com, and Ariat, consistently driving uplifts in conversion rates, revenue per visitor (RPV), and overall revenue. The company was founded in 2014 and has raised USD 81 million to date.
In January 2023, Namogoo made a second round of layoffs, parting ways with 15% of its workforce, following an earlier round in November 2022 where 25% of employees were let go. Despite these cutbacks, the company reported continued growth and profitability.

Namogoo

Yalo is a software platform that utilizes AI-powered conversational agents to optimize the customer journey, driving increased conversions and customer satisfaction. Its technology facilitates direct communication between businesses and customers through popular messaging applications like WhatsApp. Yalo's platform empowers teams to collaborate on managing and tracking campaigns, automating workflows with insightful metrics.
Primarily catering to marketers, small, and medium enterprises, Yalo's conversational commerce approach seamlessly guides customers through the purchasing process while maximizing product potential. By combining customer service and sales support, the platform offers a unique and engaging experience for users.
As of November 2023, Yalo reported having 1.6 million companies utilizing its platform to manage customer interactions via messaging channels. The company's innovative solutions have garnered a diverse clientele, including industry giants like Coca-Cola, Nestlé, Mondelez, Coppel, Banco Azteca, and GPA.
In May 2021, Yalo secured a USD 50 million Series C funding round led by B Capital Group, bringing its total raised capital to USD 75 million since its inception in 2015. The funds were allocated to expand operations in Latin America and Southeast Asia while developing new products, such as a conversational marketing solution.
Key customers and partnerships
Yalo has established partnerships with major global brands across various industries. Notable customers included Unilever, Nestlé, Coca-Cola, and Walmart. Specifically, John Santa Maria, CEO of Coca-Cola FEMSA, acknowledged the significant sales uplift achieved through their conversational commerce partnership with Yalo, with nearly half a million corner stores placing orders via WhatsApp.

Yalo

NewStore is a modular, mobile-first omnichannel cloud platform that provides an Omnichannel-as-a-Service solution for retail brands worldwide. The platform enables retailers to deliver seamless shopping experiences across online, mobile, and in-store channels, leveraging modern technologies such as iOS devices for point-of-sale, inventory management, and order fulfillment.NewStore's platform comprises several modules, including POS, order management, clienteling, inventory, and native consumer apps. The order management and store fulfillment solutions utilize proprietary routing logic to allocate orders across a brand's brick-and-mortar locations and distribution centers based on predefined criteria, optimizing shipping times, inventory accuracy, and sell-through rates.The platform facilitates omnichannel capabilities like buy online, pick up in-store (BOPIS), buy online, return in-store (BORIS), and endless aisle, enhancing the customer experience while driving store traffic. NewStore's solutions seamlessly integrate with existing tech stacks, such as Salesforce systems and middleware platforms like MuleSoft and Azure.Prominent retail brands like Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, Scotch &amp; Soda, UNTUCKit, and Vince have adopted NewStore's platform, benefiting from its comprehensive omnichannel retail solution. In March 2023, NewStore expanded its offerings to a global scale, assessing the omnichannel competence of 275 retail brands across Australia, France, Germany, Italy, Spain, and the UK

NewStore

Solutions for retailers that offer insights to improve the product assortment they offer on their digital shelves, increase sales, improve conversions, and boost brand trust

Platforms for retailers and brands to build immersive ecommerce shopping experiences commonly leveraging AR, AI, digital twin, and 3D technologies

Solutions for retailers to enhance online shopping experiences, personalization, and conversion rates while delivering analytics on individual customer journeys to improve shopper engagement

Offers insights to retailers and brands by aggregating and analyzing data across multiple sales channels to boost sales

Solutions providing analytics for brands and retailers to improve competitive position, such as competitor pricing and assortment insights, high-level customer insights to reduce churn, and optimize web traffic

Platforms that provide retailers and brands with greater visibility on overall ecommerce operations to enhance decision-making—commonly through dashboards—including sales forecasting

Virtual stores may leverage digital twins to deliver immersive shopping experiences

Retail enhancement solutions can be offered in a B2B SaaS model

Retail enhancement solutions leverage AI to deliver better insights to businesses, to enable decision making

Improves the personalized offerings for retail customers

Virtual store solutions leverage 3D and AR to create an immersive digital shopping experience

Poplar Studio

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