Endel, a Berlin-based digital wellness company, specializes in creating personalized sound environments designed to reduce stress, sharpen focus, and improve sleep through its online platform and mobile app. The technology is designed for quick and easy integration with a variety of devices, including in-car systems, consumer electronics, and at different locations such as health and wellness businesses, workplaces, and schools. It has established partnerships with Amazon Alexa, Apple Watch, Twitch, and All Nippon Airways. The sounds are generated in real time based on various inputs such as the user’s location, time of day, weather, and heart rate.
The app had 1 million+ users as of September 2024, with subscriptions priced at USD 6.99 per month, USD 19.99 per quarter, USD 39.99 per year, and a lifetime membership for USD 249.99, as of August 2024.
Key customers and partnerships
Endel’s user base primarily consists of individuals seeking to enhance productivity and manage stress, with its applications extending into corporate wellness programs and consumer electronics.
The company has entered collaborations with major music and entertainment companies to create unique soundscapes. In October 2023, Endel partnered with Spinnin' Records to integrate AI-generated soundscapes with artists' music, enhancing its offerings for focus and sleep.
Other notable partnerships include those with Sony to integrate Endel's science-backed soundscapes on Sony headphone devices (May 2022), Mercedes-Benz Group Research to create an AI-powered Endel Car Experience (July 2021), All Nippon Airways to provide Endel's services on-board all flights (June 2019–August 2019), and Warner Bros. Music Group to sign a distribution partnership (March 2019).
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