InnovoPro is an Israel-based FoodTech company specializing in developing chickpea protein-concentrated products. InnovoPro's products include CP-PRO70, a chickpea protein concentrate that has several applications such as dairy-free cheese, egg-free mayonnaise, and dairy-free ice cream; CP-STABILIFOAM, an egg white replacement for vegan desserts; and CP-XTURA 65, a chickpea-based textured protein used in burgers, nuggets, and meatballs.
Innovopro's customers are primarily in the global B2B food and nutrition market. They work with food producers and manufacturers looking for sustainable, clean-label, and healthier alternatives to animal-based proteins. In May 2024, the company appointed Gregory Belt, who has a track record in developing new ventures and driving growth through innovation in companies like AB InBev, as CEO, to lead its expansion and growth strategy, particularly in North America.
Key customers and partnerships
InnovoPro maintains a key partnership with ingredient provider Ingredion Inc. for global distribution. The company’s customers include Canadian plant-based meat company Before the Butcher, which develops a chickpea protein burger made with CP-Xtura 65 texturized protein; Ecuadorian plant-based dairy company LiveKuna, which uses the company’s chickpea protein in its banana milk; and Canadian food manufacturer Humble and Frank, which uses InnovoPro’s protein in salad dressings.
Funding and financials
In April 2020, InnovoPro secured USD 18 million in Series B funding through Jerusalem Venture Partners.
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