Cushon

Cushon is a London-based fintech company founded in 2014 that offers workplace savings and investment products, including ISAs, investment accounts, and pensions. Its key offerings include a workplace ISA, master trust pension, junior and lifetime ISAs, and a general investment account. Cushon's products are designed to be simple and user-friendly, with a mobile app that provides a personalized experience and helps engage savers with their financial goals.

Cushon's unique selling point is the "Net Zero Now" pension, launched in January 2021, which is claimed to be the world's first net zero pension. This pension aims to minimize carbon emissions from investments as much as possible and offsets any remaining emissions through carbon offsetting projects. As of April 2022, Cushon had approximately GBP 1.7 billion in assets under management, making it the fifth largest master trust pension provider in the UK. By February 2023, its assets under management had grown to GBP 1.85 billion.

In February 2023, NatWest Group acquired an 85% stake in Cushon for GBP 144 million, with the remaining equity retained by Cushon management. This acquisition allowed NatWest to offer Cushon's workplace savings and pension products to its commercial mid-market customers, enhancing its financial wellbeing services.