Thryv

Thryv offers a SME focused end-to-end Software-as-a-Service (SaaS) CRM . Formerly known as DexYP, the company changed its name to Thryv in July 2019. The platform provides functions to help users reach more customers, manage them, get paid quicker, and generate more customer reviews. 

Thryv enhances customer reach through tools that: centrally manage social media presence, create custom marketing videos, automate marketing processes, and also includes features to manage and sync business information across more than 40 listing sites, including Google My Business (GMB), which allows the management of  the business’ Google listing directly through Thryv. To facilitate customer management, Thryv features scheduling tools that can be used across teams, automated reminders, dedicated client portals to manage and engage clients through text and email, and provide online document storage.

Thryv has also partnered with PayPal, Apple Pay, Google Pay, Stripe, to facilitate payment receipts, and the company also provides mobile app-enabled ThryvPay, a payment processor designed specifically to target SMEs, allows customers to pay with credit cards or ACH payments, set up scheduled payments, apply for installment plans, and leave tips. Thryv also integrates with multiple third-party apps, such as QuickBooks Online and Shopify.

In March 2021, Thryv acquired Sensis, an Australian digital marketing and directory services provider, for approximately AUD 257 million (USD 200 million). The acquisition is reported to have brought onboard more than 100,000 Sensis customers to Thryv.

As of September 2021, the company served over 40,000 SMEs across the US.

Funding and financials

Thryv went public through a direct listing on NASDAQ on October 1st, 2020, opening at a market capitalization of USD 432.6 million. 

For the full year 2022 (FY2022 ), Thryv reported revenue growth of 4.6% YoY to USD 1.2 billion. The adjusted EBITDA was USD 333.3 million, which represents an adjusted EBITDA margin of 27.7%. The company reported a diluted EPS of USD 1.49 in FY2022, compared to a diluted EPS of USD 2.78 in FY2021. For the full year 2023E the firm expects to achieve SaaS segment revenue to be between USD 257 million and USD 259 million and to turn profitable in its adjusted EBITDA for its SaaS business. The firm also announced its 5-year and 10-year target for subscriber base to be 150,000 and 500,000 subscribers respectively.