HYGH

Switzerland-based HYGH, a specialized programmatic ad buying marketplace and management solution for digital out-of-home (DOOH) advertising. It offers a range of features, including a wide-reaching display network, maximum reach and attention, climate neutrality, budget-friendly options, programmatic buying, and full-service support. To streamline campaign management and bookings, the firm provides the HYGH Bookyng platform, an online tool that enables professional campaign management from any location. As of June 2023, it had deployed 1,800+ displays across nine major German cities, including Berlin, Cologne, Hamburg, and Munich. 

Funding and financials 

In June 2023, the firm raised EUR 21.5 million (~USD 23.5 million) in a mix of equity and debt funding led by Sparta Capital Management, bringing its valuation to the mid-eight-figure range. It planned to use the funds to continue its expansion plans and focus on scaling its existing networks in the DACH region (Germany, Austria, and Switzerland), as well as opening up new European markets. Within the next 12 months, HYGH aimed to be present in the 15 largest German cities.