Lerer Hippeau is a seed-stage venture capital firm founded and operated in New York City. Since 2010, they have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Their portfolio includes more than 400 enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive. They’re experienced operators who invest early and stay in their founders’ corners as they build iconic companies.

Lerer Hippeau

Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more.  The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out.  We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.

Primary Venture Partners

Brand Foundry Ventures they invest in early-stage companies operating in the consumer and business sectors.

Brand Foundry Ventures

Alumni Ventures Group provides high-quality, diversified venture portfolios to individual investors who previously haven't had access to VC. It helps accredited alums from top entrepreneurial schools invest together in the ventures of fellow alums. The firm backs companies with an alumni connection and an institutional lead investor with expertise in the space. AVG also offers focused funds that allow any accredited investor access to a venture portfolio, diversified by type, sector, stage, and geography. Beth Obermiller, Michael Madden, and Mike Collins co-founded the firm in Manchester, New Hampshire in 2013.

Alumni Ventures

Toba Capital is an investment firm committed to helping create incredible technology companies. We specialize in business applications, IT, and internet infrastructure markets.

Toba Capital

Pentland Group has been proudly supporting people to build the businesses of the future since 1932. Pentland Ventures is the Group’s direct investments division. We aim to combine the conviction of a venture capital fund, the financial discipline of a private equity firm, the operational expertise of a strategic investor and the long-term outlook and values of a fourth-generation family business.

Pentland Ventures

TriplePoint Capital offers leases and loans to finance companies' equipment or growth-capital needs. The company offers debt-financing products, including equipment leases, equipment loans, and growth capital loans. The company's equipment leases and equipment loans are used to finance equipments, such as computers and servers, electronic test and measurement equipment, telecommunications equipment, laboratory equipment, office furniture, and software.

TriplePoint Capital

FS Investors is a private investment entity with a long term, captive pool of capital.

FS Investors

C&S Family Capital is an investment firm.

C&S Family Capital

Small Door

Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2018, Small Door currently operates nine veterinary practices in New York City, Boston and Washington DC and has delivered tens of thousands of member consultations.

<div>Small Door is a provider of veterinary services including wellness exams, urgent care, vaccinations, surgeries, diagnostic testing, nutrition, and euthanasia for dogs and cats. The company also offers 24/7 veterinary telemedicine services. Consumers can choose from two membership plans, a telemedicine plan priced between USD 8-12 and a comprehensive care plan, which also includes telemedicine, priced between USD 74-89. The company also accepts pet insurance.</div>

Pet ownership is at an all time high in the United States and the pet care economy is booming.

Pet Care Tech

Small Door Opens First Maryland Practice With New Bethesda Location

<div>
 
 Small Door is a provider of veterinary services including wellness exams, urgent care, vaccinations, surgeries, diagnostic testing, nutrition, and euthanasia for dogs and cats. The company also offers 24/7 veterinary telemedicine services. Consumers can choose from two membership plans, a telemedicine plan priced between USD 8-12 and a comprehensive care plan, which also includes telemedicine, priced between USD 74-89. The company also accepts pet insurance. 
 
 
 Funding and financials
 
 
 In December 2022, the company raised 
 <a href="https://sp-edge.com/updates/15332?industryIds=7">
 USD 40 million in a Series B funding
 </a>
 round led by the chief investment officer of an undisclosed private equity firm. It planned to use the funds to open five more locations in Boston and Washington, D.C., in addition to its headquarters in New York, in 1H 2023. It will also use the funds for further product development. The round follows its USD 20 million Series A funding round led by 
 Toba Capital
 in June 2021.
 
</div>

<div>
 
 Digitail offers a cloud-based software platform for veterinarians that provides an online booking system, electronic record keeping, stock management, invoicing, billing, etc. The platform, which can be accessed from any device (mobile phones, laptops, desktops), is available in different packages on a Software-as-a-Service (SaaS) basis; USD 95 per month for mobile vets, USD 79 per month for small clinics, and USD 159 per month for large clinics. As of March 2021, the platform served 2,000 veterinarians across 16 countries.
 
 
 Funding and financials
 
 
 In January 2023, the company raised 
 <a href="https://sp-edge.com/updates/16032?industryIds=7">
 USD 11 million in Series A funding
 </a>
 led by Atomico to expand its operations in the US and Canada. The round follows its USD 2.5 
 million seed funding in March 2021, led by the VC firm byFounders and Gradient Ventures (Google&rsquo;s AI fund).
 
</div>

Digitail

Gudog is a Spanish on-demand platform that connects dog owners with dog sitters for at-home dog sitting, dog walking, and dog daycare services. The company operates in France, UK, Germany, Ireland and Spain. In February 2019, the company merged with HouseMyDog, a similar company headquartered in the UK, to mutually expand its reach to more than 25,000 dog sitters on its platforms. As of February 2019, Gudog was considered to be the market leader in Spain. In February 2021, the company announced the acquisition of Host My Pet, a Finnish online pet sitting services company, for an undisclosed amount. The acquisition is aimed at expanding operations into Nordic countries, starting with Finland. With the acquisition, the combined entity’s 17 full-time employees will serve approximately 650,000 pet owners across Europe.

GuDog

Urban Leash is an on-demand pet care service provider that offers dog walking and cat sitting services. The app is GPS-embedded, which allows pet owners to track the whereabouts of pets. Its dog walking services and cat services are are offered in Boston within the Fenway and Jamaica Plain neighborhoods, whereas cat sitting services are also provided in several other areas in Brookline. Urban Leash also provides care services for small animals, such as feeding fish, small birds, and small mammals. Administering medication is offered without any fees.

Urban Leash

TeleTails is a veterinary telehealth platform that allows pet owners to obtain advice from veterinarians and behaviorists when needed. The company’s software provides care teams with the ability to offer live video consultations, flexible messaging, and cross-team communication. In May 2020, the company launched TeleTails Instant in response to the Covid-19 pandemic to make veterinary services available at no cost during the crisis.

TeleTails

Based in the UK, PawSquad provides on-demand veterinary telehealth services through video consultations and online chats. Pet owners can instantly access veterinary practitioners without pre-scheduling. The company also offers home visits on request. Advice from general practitioners is priced at around USD 26 per visit, while specialist consultations are priced at around USD 62 per visit. PawSquad provides specialist services in dermatology and plans to introduce other areas, such as endocrinology, behavior, gastroenterology, and oncology in the future. As of February 2021, the company operated more than 1,500 clinics across 12 countries in Europe and had an employee base of more than 22,000, including 6,0000 veterinary professionals.In March 2021, was acquired by UK-based veterinary service provider IVC Evidensia, that operates across Europe, for an undisclosed amount. IVC Evidensia operated more than 1,500 clinics across 12 countries in Europe as of February 2021. The company also has an employee base of more than 22,000, including 6,0000 veterinary professionals.The acquisition will allow PawSquad to expand geographically while also providing pet owners accessibility to IVC Evidendsia’s veterinary professionals through PawSquad’s telehealth platform.

PawSquad

Companies that provide digital veterinary platforms to connect pet owners directly with online veterinary services.

Companies that provide mobile-based platforms to match pet owners with providers of pet services such as pet boarding, pet sitting, and dog walking.

Startups that offer innovative insurance solutions via digital platforms specialized for pet insurance coverage.

Companies that develop and offer technological solutions, such as self-cleaning tech, smart feeding devices, and interactive toys, to enhance and monitor pets' health and well-being.

Uses IoT technology to remotely monitor and interact with pets

AI and ML technologies enable pet owners to monitor and improve pet care

Offers digital platforms, such as veterinary telehealth services, to support the wellness of pets

Small Door

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