RedThread is a custom-fit women's apparel company that eliminates traditional sizing through a combination of mobile scanning measurement technology and tailoring. The company uses 3DLOOK's Mobile Tailor solution, which generates up to 70 measurements from two customer photos taken through a mobile device. This patented technology, integrated with tailoring algorithms, enables RedThread to create personalized garments delivered within one week of purchase. The company's product line includes ankle pants, wide-leg pants, snap jackets, and t-shirts, focusing on everyday basics for working women.
The company operates with a zero-waste manufacturing model, producing garments on-demand to eliminate overproduction and textile waste. This approach has resulted in a significantly lower return rate of 5% compared to the industry average of 20-30%, as reported in 2024. RedThread maintains a lifetime guarantee on its products, offering free alterations and remakes if a customer's body changes or if the fit requires adjustment. The company operates from a sewing studio in Verdi, manufacturing all its products in the US.
Key customers and partnerships
RedThread's customer base primarily consists of Gen X, Millennials, and Baby Boomers. As of 2024, the company maintains a 60% customer retention rate, with these customers making repeat purchases. The company partners with 3DLOOK for its measurement technology platform and Dress for Success, to which it donates altered and cleaned returned items to support women who have secured employment.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.