Redthread

Overview
News
Fashion Tech?
Product stageSegments
Go-to-Market
?
Personalized clothing providers
?

RedThread is a custom-fit women's apparel company that eliminates traditional sizing through a combination of mobile scanning measurement technology and tailoring. The company uses 3DLOOK's Mobile Tailor solution, which generates up to 70 measurements from two customer photos taken through a mobile device. This patented technology, integrated with tailoring algorithms, enables RedThread to create personalized garments delivered within one week of purchase. The company's product line includes ankle pants, wide-leg pants, snap jackets, and t-shirts, focusing on everyday basics for working women.

The company operates with a zero-waste manufacturing model, producing garments on-demand to eliminate overproduction and textile waste. This approach has resulted in a significantly lower return rate of 5% compared to the industry average of 20-30%, as reported in 2024. RedThread maintains a lifetime guarantee on its products, offering free alterations and remakes if a customer's body changes or if the fit requires adjustment. The company operates from a sewing studio in Verdi, manufacturing all its products in the US.

Key customers and partnerships

RedThread's customer base primarily consists of Gen X, Millennials, and Baby Boomers. As of 2024, the company maintains a 60% customer retention rate, with these customers making repeat purchases. The company partners with 3DLOOK for its measurement technology platform and Dress for Success, to which it donates altered and cleaned returned items to support women who have secured employment.


Sources

Disclaimer: This company profile has been generated using data obtained through automated web searches and advanced generative AI technology. While we strive to ensure the accuracy and reliability of our sources, auto-generated information could be outdated or inaccurate and should be verified independently.
HQ location:
San Francisco CA USA
Founded year:
2017
Employees:
-
IPO status:
Private
Total funding:
-
Last Funding:
-
Last valuation:
-
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