GGWP Academy

GGWP Academy is an online learning platform and creator marketplace for gamers and content creators in the gaming industry. Founded in 2018 by Jacqueline "Jax" Garrett, the company aims to educate and empower aspiring content creators, streamers, and esports players to build successful careers in the gaming space. The platform offers a comprehensive curriculum covering topics such as personal branding, social media marketing, growth strategies, and accounting. Users can access over 100 training videos and resources created in collaboration with established gaming influencers.

GGWP Academy's platform combines education with opportunities for monetization. As users complete training modules, they earn "Influencer XP" points, which unlock access to brand deals and sponsorships through the platform's marketplace. This marketplace connects creators with brands for marketing campaigns and sponsorships, handling contracts and payments. The company has partnered with global brands such as Electronic Arts, Logitech, Casio, and 2K Games to provide opportunities for creators on its platform.

In addition to its educational content and marketplace, GGWP Academy offers tools for brands to discover and engage with influencers. The platform allows brands to search for creators based on various criteria and provides live performance tracking for marketing campaigns. As of 2022, GGWP Academy reported working with over 50 global brands and had long-term partnerships to supply them with emerging creators.

Key customers and partnerships

GGWP Academy has established partnerships with several prominent companies in the gaming and technology sectors. In February 2022, the company announced a partnership with Esports.gg to help progress the careers of gamers. The collaboration aimed to bring GGWP Academy's educational content to a broader audience within the esports community.

The platform has also worked with notable content creators as instructors, including Minecraft streamer CaptainPuffy, who had 1.5 million Twitch followers as of February 2022, and award-winning Twitch Partner IamBrandon. These partnerships help GGWP Academy provide high-quality, industry-relevant content to its users.