Based in the UK, Birdie provides a platform that promotes preventive care for elders residing in their own homes. The tool supports care providers with real-time access for carer check-ins and timely medication-related notifications. Caregivers can use the platform to reduce admin work and instantly share information with other care providers and family members. Birdie also supplies connected hardware, such as motion sensors for fall prevention and monitoring. As of 2024, Birdie had a team of 160+ members.
Key customers and partnerships
As of May 2021, Birdie has partnered with approximately 500 providers across the UK, with its platform being used to support the care of more than 20,000 older people every week. Birdie claims its revenue grew 8x, with platform users growing 6x, over a trailing 12-month period to May 2021. This was driven by the accelerated demand for home care services caused by the Covid-19 pandemic.
In October 2020, the company partnered with Faculty (a UK-based applied AI company) for a research study on the negative impact of using multiple medications, known as polypharmacy, that can cause discomfort or damaging aftereffects for elderly clients from prolonged use. The two companies aim to develop a model that can predict the negative impacts of various medication regimes.
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