Info Edge ventures, the investment arm of Info Edge started in 2008 as a mission to fuel the digital revolution by partnering with upcoming entrepreneurs and be an active participant in transforming the consumer experience and delivering superior value through world-class platforms.

Info Edge ventures

Investing in startups creating new ecosystems and outcomes driven by emerging Science and tech.We invest behind problems and people.

Redstart Labs

Surge is a rapid-scale up program for startups in India and Southeast Asia. Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips and support from a community of exceptional mentors and founders. The goal to supercharge startups and give founders an unfair advantage during the early-stages of company building. For more information on Surge, visit http://surgeahead.com

Surge

Vertex Ventures Southeast Asia & India invests in high-growth start-ups seeking their first round of institutional venture capital funding across Asia (excluding China), with a focus on Singapore, India, Indonesia, Thailand, and other emerging hubs of innovation in this region. Vertex Ventures Southeast Asia & India collaborates with a network of venture funds across US, China and Israel, under the auspices of Vertex Holdings, providing local knowledge with global perspective.

Vertex Ventures Southeast Asia & India

Peak XV Partners (Formerly Sequoia Capital India & SEA) is a venture capital and growth investment firm investing across India, South East Asia, and beyond. Peak XV has grown to manage over $9bn in capital across 13 funds and invested in over 400 companies, of which ~40 companies have achieved revenues of over $100MM.

Peak XV Partners

Attentive

Attentive is a SaaS-based company building an end-to-end technology platform for commercial and residential outdoor service businesses including landscape maintenance, snow removal, paving maintenance, pest control, and lawn care companies. Driven by advanced Artificial Intelligence (AI), their software optimizes workflows for seamless scalability.

Indo-US Attentive.ai is a sales workflow automation solution provider that offers a proprietary platform focused on automating outdoor services and claims to be the first in the landscaping industry. It features automated and multiple measurements, identification of property features, automated quotes, high-resolution imagery, editing, and team collaboration tools. The company launched <a href="https://sp-edge.com/updates/12195">“AutoBid” </a>in August 2022, a comprehensive sales automation solution that allows sales professionals to automate project tasks. The solution expands on AutoMeasure, the company's existing automated site measurement tool. In November 2022, the company also launched its mobile application "OnSite," which allows sales and operations teams to access HD sitemaps on their phone. Attentive.ai caters to a range of outdoor industries, including commercial landscaping, facilities management services, paving and maintenance, pest control, and lawn care. As of July 2022, the platform served 200+ landscaping companies in the US, including US Lawns, Juniper, Beary Landscaping, and Merit Landscape Solutions.

Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

<div>Attentive.ai offers a business management platform aimed at automating business processes for industries such as landscaping, paving, snow management, construction, and facilities maintenance. Attentive&rsquo;s products and services include</div>

Old CRMs were complicated, expensive, and limited. Simpler, cheaper CRMs targeting SMEs have arrived.

SME CRM

Attentive.ai

Attentive Raises $5 Million From Sequoia India's Surge And InfoEdge Ventures

Indo-US Attentive.ai is a sales workflow automation solution provider that offers a proprietary platform focused on automating outdoor services and claims to be the first in the landscaping industry. It features automated and multiple measurements, identification of property features, automated quotes, high-resolution imagery, editing, and team collaboration tools. The company launched <a href="https://sp-edge.com/updates/12195">“AutoBid” </a>in August 2022, a comprehensive sales automation solution that allows sales professionals to automate project tasks. The solution expands on AutoMeasure, the company's existing automated site measurement tool. In November 2022, the company also launched its mobile application "OnSite," which allows sales and operations teams to access HD sitemaps on their phone. Attentive.ai caters to a range of outdoor industries, including commercial landscaping, facilities management services, paving and maintenance, pest control, and lawn care. As of July 2022, the platform served 200+ landscaping companies in the US, including US Lawns, Juniper, Beary Landscaping, and Merit Landscape Solutions.The platform claimed to increase efficiency by 80% and increase revenue generation by 20% per sales representative.Funding and financialsIn February 2024, the company raised <a href="https://sp-edge.com/updates/27170">USD 7 million in a Series A </a>funding round led by Vertex Ventures Southeast Asia and India for product development and to strengthen sales, marketing and customer success initiatives. Previously, in July 2022, the company raised <a href="https://sp-edge.com/updates/11638">USD 5 million in a Series A funding </a>round co-led by Sequoia India's Surge Fund and InfoEdge Ventures. It planned to use the funds for product development, mainly to add more modules to automate other types of landscapes.

Outreach is a sales intelligence platform that offers a suite of tools to help sales reps improve communication with prospects and close deals. The platform integrates with existing customer relationship management (CRM) platforms and provides sales sequences, personalization tools, and multi-channel communication capabilities. The company is deeply integrated with third-party apps to attract large enterprise customers and claims to have a network of around 1,000 partners. As of June 2021, the platform served more than 4,800 companies, with the majority being mid-market tech companies in North America. It opened its London office in February 2020 to further establish a presence in the European market, which represents around 5% of its customer base. As of June 2021, the company has more than 800 employees globally across Seattle, San Francisco, and new global offices in London and Prague.The platform offers insights on the most effective content channels and the optimal times to contact prospects using artificial intelligence (AI) and machine learning (ML) technology. Further, managers can track sales rep and team-wide performance paving the way for sales coaching using customer interactions. Outreach’s “Amplify AI suite”, launched in 2018, leverages ML to categorize buyer intent based on responses to email communication. In May 2020, the company announced the beta launch of “Outreach Kaia”, a voice-based AI sales assistant. In <a href="https://sp-edge.com/updates/16031?industryIds=27">January 2023, </a>Outreach introduced Smart Email Assist, an AI-powered automatic email response generator, to streamline workflows for sales teams. In March 2023, the firm introduced <a href="https://sp-edge.com/updates/17465">multiple new features </a>to improve sales pipeline performance and efficiency, including the Create and Close Dashboard, Create Pipeline Calculator, Buyer Topics and Reactions, Success Plans Methodologies, Deal Grid, and Deal Overview. In May 2024, the company launched <a href="https://sp-edge.com/updates/29898">Smart Account Plans, </a>a new feature in its Sales Execution Platform designed to help sales teams engage, manage, and increase the number of accounts.The company also opted to bolster its product offering by acquiring revenue intelligence platform Canopy.io in October 2021. With this acquisition, Outreach strengthens its sales analytics and forecasting capabilities. Canopy.io will be the foundation of “Outreach Commit,” a new forecasting tool under Outreach’s suite of products.Key customers and partnershipsIn March 2023, the company <a href="https://sp-edge.com/updates/17465?industryIds=27">expanded its partnership with Snowflake, </a>a data platform, to introduce a new offering called “Outreach Data Sharing,” which enables organisations to connect Outreach's datasets with other enterprise data and improve sales cycle.Funding and financialsIn June 2021, the company raised USD 200 million in a Series G funding round, valuing the company at USD 4.4 billion, a significant jump from its USD 1.3 billion valuation in June 2020. The significant jump in valuation may be justified by the company's notable growth over the past 12 months. The funds will be allocated toward expanding into new markets, growing its sales and marketing teams, and platform development.Additionally, in June 2021, the company stated that its annual recurring revenue doubled in Q1 2021 compared to the previous year. In 2020, the company reported a run-rate revenue of USD 100 million.

Outreach

<div>
 
 Salesloft offers customer relationship management (CRM) integration, sales cadence, sales pipeline management and analytics reporting. It appeals to sales professionals working across the customer lifecycle. The company has offices in Atlanta, San Francisco, London, Indianapolis, New York City, and Guadalajara, Mexico. In August 2021, it announced growth plans in the European market by opening a data center in Germany and doubling headcount in the market. As of February 2022, the platform served 2,000+ customers and has established a partner ecosystem of 100+ companies. In January 2021, Salesloft reported that its client profile had shifted from mid-market to large enterprises such as Google, LinkedIn, Cisco, and Dell. 
 
 
 Salesloft strengthened its product offering in 2021, launched its &ldquo;Deal Engagement Score,&rdquo; an AI-driven function that can prioritize deals based on more than 30 data elements across its Cadence, Conversations, and Deals product offerings, in March 2021. Furthermore, the company announced Cadence Step Analytics and Pre-Built Cadence Frameworks. Cadence Step Analytics allows the user to gain insights on the most effective approach taken through Cadence. Pre-Built Cadence Frameworks is powered by best practices developed through positive sales interactions and the best-performing sales teams. More recently, in April 2022, the company launched its proprietary forecasting tool &ldquo;Forecast by Salesloft&rdquo;, to support organisations in generating predictable growth. 
 
 
 In February 2022, the company announced the launch of its four tier 
 <a href="https://sp-edge.com/updates/8630">
 Technology Partner Program
 </a>
 to provide growth opportunities for its partner ecosystem. Additionally, Salesloft also announced the launch of its Market Development Fund, which aims to support the funding of partner programs and pipeline development and create awareness among the Salesloft ecosystem. In September 2022, the firm unveiled 
 <a href="https://sp-edge.com/updates/12862">
 Salesloft Rhythm
 </a>
 , a platform to unify sales workflows to be launched in 2023. The firm claims that a unique aspect of this next generation solution is that the platform will provide an explanation as to why the action is important and what the likely outcome will be. 
 
 
 Salesloft has been active in the M&amp;A space. In July 2021, the company acquired InStereo, a sales strategy consulting firm. The acquisition of InStereo established Salesloft's focus on buyer engagement in sales and marketing campaigns. InStereo initially partnered with Salesloft in 2018 and had completed more than 150 client engagements for companies such as 3M (American multinational conglomerate), Cargill (global food company), and Pegasystems (American software company). In February 2024, the company 
 <a href="https://sp-edge.com/updates/27169">
 acquired Drift,
 </a>
 a conversational B2B marketing platform, to improve its customer journey orchestration tools for B2B sales teams.
 
 
 Key customers and partnerships
 
 
 In August 2022, the firm 
 <a href="https://sp-edge.com/updates/12545">
 partnered with Highspot,
 </a>
 a sales coaching platform, to further streamline the client engagement process for sales teams.&nbsp;
 
 
 Funding and financials
 
 
 In December 2021, the company raised an undisclosed amount of funding from Vista Equity Partners at a valuation of USD 2.3 billion, to expand beyond North America and particularly in Europe. In January 2021, Salesloft raised USD 100 million in a funding round led by Owl Rock Capital, to expanding its operations globally while investing in new vertical markets, artificial intelligence (AI) and machine learning (ML)-driven insights, and product innovation, as well as growing its headcount by more than 30% within the next year. 
 
 
 In August 2022, the firm reported that annual recurring revenue (ARR) surpassed USD 100 million in Q2 2021.
 
</div>

Salesloft

<div>
 
 People.ai began as a revenue intelligence platform but has widened its product to cover marketing and sales. 
 Its 
 artificial intelligence-based (AI-based) sales and marketing solutions offer sales playbooks and recommendations, automated customer relationship management (CRM), and pipeline visibility. In May 2019, the company launched &ldquo;The Wire&rdquo; which offers a real-time feed of recommended actions based on data collected from sales activity on emails, calendars and CRM systems.The platform is well integrated counting over 90 application programming interface (API) integrations with video conferencing and collaboration tools such as Zoom, GSuite, and Slack. 
 
 
 In September 2022, the firm 
 <a href="https://sp-edge.com/updates/13046">
 launched new features
 </a>
 1) Engagement Dashboards which contain visualisations that provide insight on buyer/seller engagement and 2) Account Planning with a native Salesforce integration which allows sales teams to operationalize account plans and provide customer insights. In May 2023, the firm 
 <a href="https://sp-edge.com/updates/18990">
 launched AccountGPT,
 </a>
 an AI-driven enhancement to its account planning application that leverages generative AI and large language models (LLMs) to automate sections of account plans, including market research, by extracting data from publicly available sources such as company websites and earnings reports.&nbsp;
 
 
 Further, the company claimed to have around 70 patents combined (secured and in progress) for its AI-based intelligent matching of customer data and profiles. The platform claimed its AI system has been trained on 1.1 billion sales activities and over USD 239 billion in closed deals. The company planned to deploy its platform outside of the sales realm and into verticals such as real estate, financial services, and recruitment, which already account for a small share of use cases.
 
 
 In October 2020, the company acquired ClosePlan, a sales intelligence app, to further strengthen its AI sales solution. ClosePlan offers sales playbooks, deal scoring, and account planning solutions. 
 
 
 Key customers and partnerships
 
 
 In July 2022, the company 
 <a href="https://sp-edge.com/updates/11924">
 partnered with integrated solution provider Oracle,
 </a>
 to use AI-powered sales automation tool &quot;Oracle Fusion Sales&quot; to support its sales process.
 
 
 Funding and financials 
 
 
 People.ai raised USD 100 million in a Series D funding round at a post-money valuation of USD 1.1 billion in August 2021. The round was co-led by new investors Akkadian Ventures and Mubadala Capital. The fresh funds are expected to be allocated to product development through investments in its SmartData platform, and to expand into new industry segments and geographies. The company also revealed that its customer base grew 260% over the 12 months preceding the funding, likely leading to its unicorn valuation. 
 
</div>

People.ai

<div>
 
 Revenue.io (formerly RingDNA) is a sales intelligence platform that offers sales playbooks, multichannel outreach, performance insights, and customer relationship management (CRM) integrations. In addition, the platform uses artificial intelligence (AI) to transform conversational data between customers and sales reps into actionable insights on sales rep performance which can be used in building buyer profiles. Revenue.io’s AI-based guided selling features integrate with its sales playbook to create a list of priority leads and then recommends the best way to reach out to a potential buyer.  
 
 
 Revenue.io released its conversation AI solution in November 2019 based on data from more than 130 million sales conversations. This allowed the platform to add sales coaching features to its platform.
 
 
 Guided selling capabilities were introduced in September 2020 and made accessible through its Salesforce CRM integration.
 
 
 The company’s most recent funding round was an October 2018 Series B for USD 30 million led by Goldman Sachs. The funds were allocated for product development and recruitment. Revenue.io’s customers include Hewlett Packard, Amazon Web Services, Autodesk, SAP Concur, Lyft, and Twilio.
 
</div>

Revenue.io

<div>
 
 Apollo.io (formerly known as ZenProspect) is a sales intelligence and sales workflow automation platform which offers an end-to-end offering featuring a native lead database with over 200 million contacts from over 25 million companies. The platform offers prospect routing,&nbsp; leads scoring, multi-channel campaigns, and analytics capabilities. As of March 2022, Apollo.io had over 1 million total users and around 16,000 paying customers consisting of startups as well as&nbsp; Fortune 500 companies including WeWork, Peloton, and Colliers.
 
 
 Funding and financials 
 
 
 In August 2023, the 
 company
 raised 
 <a href="https://sp-edge.com/updates/21434">
 USD 100 million in a Series D funding
 </a>
 round led by Bain Capital Ventures, bringing the company&rsquo;s post-money valuation to USD 1.6 billion. The funds were expected to drive platform development and workforce expansion, with a goal to double employee count by 2025. It also reported a revenue growth of 9x over the last two years. 
 The company was also a part of the Y Combinator (YC) Winter 2016 batch. Apollo.io generated USD 1 million in annual recurring revenue at YC and was profitable immediately. 
 
</div>

Apollo.io

All in one platform which offers a variety of tools for sales collaboration and for optimizing the entire sales process.

Tools for recording & analyzing live sales calls over voice & video.

Tools used for automating routine sales functions to improve the efficiency of sales teams.

Tools for preparing & automating sales campaigns via email, SMS & other channels.

Tools for discovering & building customer and company databases to generate sales leads.

Tools for discovering & analyzing customer interactions for improving customer success.

Tools for preparing sales content & coaching sales teams to improve performance.

Tools used to continuously  improve the product experience by understanding customer pain points.

Sales engagement platforms use personalization to enhance the effectiveness of sales outreach

AI/ML solutions automate and streamline sales processes by providing insights

Sales workflow automation platforms provide solutions for distributed sales teams

<div>
 
 Attentive.ai offers a business management platform aimed at automating business processes for industries such as landscaping, paving, snow management, construction, and facilities maintenance. Attentive&rsquo;s products and services include 
 
 
 1. 
 Accelerate:
 A cloud-based business management platform for CRM and sales automation for landscaping and construction services. The features of the platform include automated sales processing and workflows, production planning and time tracking tools with overtime alerts, and dashboards and analytics to track key metrics including live sales pipeline tracking.
 
 
 
 2. 
 Automeasure:
 A platform that allows users to receive estimates for particular properties with the option to manually upload blueprints. As of May 2024, the firm claims to have measured 650,000+ acres, and its tool enables firms to send out 2x more bids with a 98% accuracy rate. 
 
 
 3. 
 Beam AI:
 An automated takeoff software for contractors and suppliers to reduce time spent on preparing estimates and coordinating with vendors and suppliers. As of May 2024, the firm claims to have facilitated 80,000+ takeoffs. It also claims the software results in a 90% time saving for takeoff teams and enables them to send out 30% more estimates. 
 
 
 In addition, the firm offers an on-site assistance app for mobile or tablet devices, enabling field teams to add notes to sitemaps and access real-time site data. 
 
 
 Attentive.ai leverages AI and computer vision technologies to offer unique solutions such as clock-ins based on facial recognition for enhancing operational efficiencies through advanced analytics and real-time data synchronization​. 
 
 
 The firm claims its solutions reduce manual workloads and improve proposal response times, increasing overall business profitability and customer satisfaction​​.
 
 
 Key customers and partnerships
 
 As of May 2024, Attentive.ai was used by 850+ users across 600+ field service businesses across North America including Juniper, US Lawns, Beary Landscaping, Greenscape, Nanak, and East Coast Facilities. 
 
 
 Funding and financials
 
 In 
 <a href="https://sp-edge.com/updates/27128">
 February 2024
 </a>
 , Attentive.AI raised USD 7 million in Series A funding to expand its focus to include construction operations.
 
</div>

Benchmark Email is a sales and email marketing solutions provider for SMEs. The company also owns two CRM platforms - 1) BenchmarkONE, and 2) Contacts+. BenchmarkONE is an integrated CRM, sales, and marketing automation platform which helps users track, organize, and manage current and prospective customers. It was formed by the September 2019 merger of Benchmark Email and Hatchbuck and, as of September 2020, had 500,000 users worldwide.In February 2020, BenchmarkOne acquired MarketVolt, an email marketing platform, leading to the development of the K12 edition of the platform. This product helps educators, communicators, recruiters, and administrators automate repetitive tasks so they have more time to focus on teaching.Benchmark Email <a href="https://sp-edge.com/updates/469">acquired Contacts+ </a>, an SME-focused CRM platform that syncs contacts across Apple, Microsoft, and Google Workspace, in February 2021. Subsequently, BenchmarkEmail integrated Contacts+ with its entire suite of products including i BenchmarkONE, to help the company expand its market reach to Android and Apple users and give Benchmark Email access to Contacts+’s customer base of over 20,000.In addition, the firm has expanded its product offerings and automation capabilities by leveraging AI &amp; ML. This includes 1) smart sending AI, a machine learning tool in-built in its email automation solution to increase email deliverability (July 2022); 2) <a href="https://sp-edge.com/updates/12027">“Smart Content,</a>” an AI copywriting tool allowing users to use existing content to automatically generate ready-made content for email campaigns at scale (August 2022), and 3) <a href="https://sp-edge.com/updates/29885">Smart Design</a>, an AI-driven email creation tool which can generate branded email templates instantly (May 2024).Key customers and partnershipsIn <a href="https://sp-edge.com/updates/32130">July 2024</a>, Benchmark Email, integrated with Canva, to allow users to design emails and images using Canva's AI-powered platform and easily send them through Benchmark's email platform.

Benchmark Email

Insightly is a developer of a cloud-based CRM platform focused on SMEs. Insightly’s CRM platform includes real-time lead routing, email management tools, dashboard to monitor key sales metrics, custom app creation tools, and tools to automate complex multi-step business processes. Insightly’s focus is on improving customer analytics to enhance customer experience (CX) and it does this through multiple integration features, which give users a wide range of flexibility. While its core integration is with Microsoft 365 and Google Workspace, Insightly can also integrate with 2000+ integrations including Xero, QuickBooks, Mailchimp, and Slack.&nbsp;Insightly’s three other products that can be be integrated with its CRM platform are 1) <a href="https://sp-edge.com/updates/5611">Insightly Service</a>— a customer service and support ticketing product that helps organizations resolve customer issues, share important customer insights across relevant departments in real-time, 2) Insightly Marketing— a marketing platform which includes tools to map customer journeys, email creation tools, options to capture feedback, and campaign management tools, and 3) <a href="https://sp-edge.com/updates/477">AppConnect</a>— a no-code workflow automation platform which integrates finance, IT, marketing, HR, and other business apps with the Insightly platform. AppConnect provides more than 500 pre-built connectors to apps, including Google Workspace, SAP, PayPal, Shopify, Slack, and Dropbox and automates data transfers eliminating the need for professionals with coding skills and data tools. Insightly also provides a mobile app that includes flexible features for enhanced project management and data security.In <a href="https://sp-edge.com/updates/32132">July 2024</a>, Insightly merged with Unbounce, a provider of landing page creation and optimization software to enhance its CRM and marketing capabilities. Insightly continued to maintain a standalone identity post merger.Key customers and partnershipsAs of October 2022, Insightly was used by 25,000+ customers including Bloomberg, Sanofi, and Bosch. The firm claimed that manufacturers experienced a 70% lift to ROI and a 58% growth in customer win-rates a a year after using Insightly’s CRM.nsightly also has partnerships with other apps such as Evernote, PandaDoc, Zapier, HubStaff, Proposify, Kixie, and Quotient. In November 2022, Insightly joined <a href="https://sp-edge.com/updates/14991">Intuit’s QuickBooks solutions provider program </a>to integrate its CRM platform with QuickBooks accounting solutions.Funding &amp; financialsThe company’s last funding round was in April 2016, where it raised USD 25 million in a Series C financing round led by Scott Bommer, former founder of SAB Capital. The company was to use the funds to expand its CRM to service larger businesses and to build its direct sales team.

Insightly

Pipedrive is an activity-based CRM platform built around scheduling, tracking, and completing activities. It includes tools built specifically to analyze sales, generate leads, automatically schedule follow-ups, and help close deals efficiently at each stage of growth. The platform also integrates with more than 275 third-party apps and includes some of its internally developed add-ons such as LeadBooster—which is a lead generation tool containing a database of around 400 million lead profiles, 10 million company profiles, and Web Visitors—which helps enterprises analyze customer activity in their websites. In June 2022, the company expanded its suite of products with the addition of <a href="https://sp-edge.com/updates/10898?industryIds=8">campaign management tools, </a>Additionally, in September 2022, the firm announced the beta launch of a <a href="https://sp-edge.com/updates/13458?industryIds=8">workflow automation feature </a>under its “Campaigns by Pipedrive” solution. In May 2023, the firm launched a developer hub, a centralized online app development platform to enable its technology partners and developers to build new app integrations for Pipedrive’s marketplace.In .April 2024, it introduced <a href="https://sp-edge.com/updates/28961">Pipedrive AI </a>, a suite of AI tools including an AI-powered sales assistant, AI-generated email writing, AI email summarization, AI smart app recommendations, and an AI-powered Marketplace search.Pipedrive has four standard plans (Essential, Advanced, Professional, and Enterprise), allowing users to subscribe to customizable plans based on individual requirements for specific features. In May 2023, the firm also launched a “Power best value plan” to enable SMEs to meet the specific requirements needed to scale their business operations. As of March 2023, Pipedrive has more than 100,000 SME customers worldwide, with an employee headcount of over 800. Key customers and partnershipsIn August 2023, Pipedrive <a href="https://sp-edge.com/updates/21407">partnered with RapidVerify </a>to integrate the firm's identify verification solution to Pipedrive’s CRM platform. The new integration is expected to provide real-time verification and help mitigate potential risks of fraud.Funding and financialsIn November 2020, Pipedrive received a majority investment from private equity firm Vista Equity Partners. While the amount of investment was not disclosed, it has resulted in Pipedrive achieving unicorn status, with an estimated valuation of USD 1.5 billion. The acquisition is expected to boost Pipedrive’s expansion capabilities outside of the US and Europe, the most recent of which was China in mid-2020. Pipedrive would continue to operate as a separate entity from Vista. However, this partnership would help Pipedrive optimize its product portfolio and expand its customer base by continually investing in the company’s go-to-Market engine.

Pipedrive

Streak claims to be the only SME CRM app that integrates entirely within Gmail inboxes. It allows users to simultaneously create emails for mass mail, while maintaining a personal touch. It also has an email tracker and spreadsheet features.

Streak

Formerly known as ProsperWorks, Copper is a CRM platform built with Google Workspace integration, which helps users make notes, follow up, and close sales directly from their Gmail accounts. Copper became the recommended CRM on the Google Workspace Marketplace in 2015 and was named Google’s Partner of the Year in 2016.The company was rebranded Copper after five years of operation in July 2018. Along with the name change, the company simplified its product and enhanced its Google Workspace partnership.Copper claims that its clients on average have experienced a 30% improvement in sales reporting, a 35% decrease in the sales cycle period, and 36% better response time to customers. As of Q3 2018, Forbes noted that Copper was winning over Salesforce customers in the SME market segment, driven by its affordable price and ease of installation.In February 2021, Copper acquired Sherlock, an engagement analytics and scoring platform (deal value undisclosed). Copper plans to integrate Sherlock into its current platform to help customers identify the best times for sales conversion, ensure lasting revenue, and build stronger relationships. The merger is expected to fill the growing demand for CRM systems to provide insights that drive meaningful actions. In addition, the firm has entered into product integrations to extend the use case of its product offerings, culminating in the lauch of its <a href="https://sp-edge.com/updates/13559">integration marketplace </a>in October 2022, providing users with access to 70+ integrations covering a variety of use cases including customer support, meeting scheduling, project management, and website tracking.Key customers and partnershipsAs of August 2022, Copper counted more than 30,000 paid customers in 100+ countries and supported nine languages. Apart from SME users, In 2019, Copper was found to be the number one CRM for small to medium sized advertising agencies, with more than 900 agency customers.Apart from its longstanding partnership with Google, Copper has its own partner program which it revamped alongside its rebranding to include higher margins (up to 30%) for resellers, focusing particularly on top-tier Google Workspace resellers to SMEs.Funding and financialsIn May 2019, the company raised USD 15 million in a Series C funding round, which it plans to use to further expand its market share in Europe, the Middle East, and African regions, where it currently generates around 30% of total revenue.

Copper

This type of CRM can also be known as Strategic CRM as it allows businesses to collect, organize and share valuable customer data among multiple teams across the company, which enables them to work coherently to increase customer lifetime value and thereby profitability. 
The two main aspects of Collaborative CRM are: 1) Interaction management, and 2) Channel management. The former allows businesses to analyze all customer interactions to proactively identify issues and resolve them efficiently. The latter enables businesses to identify and record the communication preferences of customers. This type of CRM is ideal for a business which has multiple departments and stakeholders, offices/branches in various locations and a heavy focus on customer data being transparent and easily accessible by everyone.

This type of CRM collates, stores and analyzes customer data, which includes basic information, marketing data, sales data and customer service records. Using this information, users can get a better idea of customer demand trends and purchase behaviour. Further, companies can track leads and identify which marketing campaigns generate the highest ROI. Sales data helps users identify which products/services are best sellers, seasonal trends, highest revenue generating sales representatives and most profitable locations. Moreover, service data helps businesses assess three main areas: customer service, customer satisfaction and employee performance. This type of CRM is ideal for companies which have sales processes driven by account management and end-users who value metrics and are encouraged by data transparency.

This type of CRM facilitates smooth business operations, by focusing on the automation of three main areas: sales, marketing and after-sales service. It automates the customer record creation process and daily tasks such as scheduling meetings, transitioning leads and generating sales reports. These CRMs also include marketing automation tools for complex email marketing campaigns. Customer service is also automated by the provision of self-service options via phone or laptop. This type of CRM is particularly useful for businesses involving heavy customer interaction.

Certain startups provide industry-specific solutions such as for hair salons and convenience stores

Provides cloud-based platforms and mobile access to CRM systems

<div>
 Attentive.AI, a company specializing in developing workflow automation systems for landscaping and construction small and medium-sized enterprises (SMEs), has successfully raised USD 7 million in a Series A funding round. The round was primarily led by Vertex Ventures Southeast Asia and India. Attentive.AI intends to use this newly acquired funding to extend its operational focus towards the construction sector.
</div>

Attentive.ai

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless