Spectrum Equity, a private equity firm, provides capital and strategic support to internet, software, and information services companies. Spectrum seeks to invest in companies with defensible and sustainable business models. The investment firm was founded in 1994 by Brion B. Applegate and William P. Collatos and is based in San Francisco, California, United States.

Spectrum Equity

WIN Reality

WIN Reality optimizes mental performance and prepares athletes for competition. WIN Reality software is used by Professional, Collegiate, and High School organizations worldwide to quantify performance potential, and transfer training improvements into competition.

WIN Reality is a VR training system designed for baseball and softball players, developed with input from former major league players. The platform is accessible on the Meta Quest 2, Quest 3, and Quest Pro headsets.

Technologies bringing about a new reality

Extended Reality

WIN Reality is a virtual reality (VR) training platform designed to help baseball and softball players improve their hitting skills. The company offers a membership-based app that can be accessed through VR headsets like the Meta Quest 2. WIN Reality provides an immersive experience where players can step into a virtual batter's box and face an extensive library of over 7,000 pitchers and 600+ stadiums.

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‎WIN Reality Companion App

WIN Reality Is Ready to Swing for the Fences With $45M Capital Raise

As virtual reality training spreads to youth baseball, what’s the best way to use it?

WIN Reality Review

The 5 Things Needed to Begin Your WIN Reality Training

WIN Reality Review: A Baseball Player’s Assessment

Sports Tech

Use VR to Improve Your Baseball Skills with Win Reality

WIN Reality is a VR training system designed for baseball and softball players, developed with input from former major league players. The platform is accessible on the Meta Quest 2, Quest 3, and Quest Pro headsets.The training system allows players to face over 600 pitchers, with AI-powered swing analysis and professional coaching, enabling players to receive detailed feedback on every swing. The feedback covers aspects like swing decision and timing, highlighting areas for improvement.Players can choose from three equipment options for their training: a Short Bat for full swings indoors, a Bat Attachment to use their own bat in VR, or the standard controllers that come with the headset. The Short Bat or Bat Attachment is provided free with a yearly membership. The company claims that the use of WIN Reality offers a 23% increase in the chance of winning games, with a 7x increase in the speed of player development.&nbsp;&nbsp;In addition to solo training, WIN Reality offers a mobile app for interactive practice. This feature allows players to throw pitches through the app to a connected hitter in VR, focusing on specific pitches or sequences. The system includes live multiplayer competitions, hosted by professional hitting coaches, where players can compete and train with others at their level.&nbsp;WIN Reality offers two subscription plans, Standard (USD 29 per month) and Pro (USD 39 per month), providing unlimited access to game-speed pitches, swing analysis, and tailored training.&nbsp;Key customers and partnershipsAs of June 2022, a majority of the MLB teams and more than 100 NCAA baseball and softball teams were users of the platform. In 2021, the company tripled its revenue and customer count.Funding and financialsIn June 2022, WIN Reality raised USD 45 million in a funding round led by Spectrum Equity. The funding was earmarked for hiring (expanding employee headcount to 100 from 65) and product development efforts to introduce training tools for players of all skill levels.&nbsp;

Interplay Learning (Interplay) provides on-demand, interactive, and hands-on simulation learning courses for skilled trades, including HVAC, plumbing, electrical, solar, and facilities maintenance, through VR, mobile, and desktop applications. The learning courses also include simulated walkthrough videos where experts lead users through procedure guides methodically, with knowledge testing features and additional learning material such as wiring diagrams, equations, sample system configs, and charts at the end of each lesson. The platform also enables managers to track user progress.The company operates a subscription-based model with monthly packages for individuals (USD 54) and teams (USD 229), alongside a custom plan for larger organizations.Key customers and partnershipsNotable customers include Tesla and Rheem Manufacturing. Interplay’s customer usage rose by 445% YoY in 2020. As of February 2021, the platform had over 2,000 customers and 110,000 users across the US.Funding and financialsIn its last funding round (February 2021), Interplay raised USD 18 million in Series B funding co-led by S3 Ventures and Owl Ventures, the world’s largest venture capital firm focused on education technology. As part of the deal, Managing Director of Owl Ventures, Ian Chiu, joined Interplay’s board. The funds were raised to expand its offering to new markets and to accelerate its vision to combine immersive learning experiences with a human connection.

Interplay Learning

Switzerland-based WayRay develops holographic AR technology and hardware for the automobile sector. Its technology is used in head-up displays (HUDs) that project images into a driver’s field of vision to assist with navigation. Although its initial focus was on developing HUDs that can be purchased and installed in any vehicle, it has since pivoted to producing embedded HUD systems (i.e., hardware built into vehicles). WayRay’s HUDs are considered to provide a wider field of vision and combine data (location and mapping information) with vision data to generate images by projecting a laser beam through a Picture Generating Unit (PGU) onto a Holographic Optical Element (HOE).&nbsp;In <a href="https://sp-edge.com/updates/18537">May 2023</a>, WayRay announced integration of its AR displays into Tesla Model 3's in Switzerland, with plans to follow shortly afterwards in the US. Previously, in September 2021 the company launched its deep reality system that replaces the traditional car dashboard. In addition, WayRay launched “The Holograktor” dubbed the first “metaverse on wheels”, which can be driven conventionally or using a remote control via a 5G and satellite connection (November 2021).&nbsp;The company’s founder and CEO, Vitaly Ponomarev, identified that its systems are more advanced, backed by more patents, and potentially 20x smaller than comparable devices in the market. WayRay’s HQ in Switzerland also acts as a product design and development hub, while its R&amp;D center and prototyping factory are based in Russia.&nbsp;Key customers and partnershipsThe company is backed by strategic investors such as luxury automaker Porsche, which highlighted the management’s expertise in space engineering, hardware, and software development as key reasons for its investment, Hyundai Motor Co., and Alibaba. It is also notable that these investors, particularly Hyundai, are looking at ways to potentially use WayRay’s technology to offer more services in the future. For instance, Hyundai believed that the technology could be used for smart cities and smart buildings, which are its new areas of interest.WayRay partnered with Karma Automotive, a producer of luxury electric vehicles, in December 2021 to support the implementation of its HUDs into their test fleet. Moreover, it partnered with a leader in designing and manufacturing specialty glass, AGP eGlass, in September 2021 to further proliferate its technology.&nbsp; Funding and financialsIt was reported in April 2021 that the company is considering a public listing at a USD 2 billion valuation via a SPAC, although no further updates on this have been announced as at January 2024.&nbsp;

WayRay

AmazeVR initially focused on developing VR technologies but pivoted to VR concerts in late 2019. The concerts are backed by proprietary 9K cameras and software that automate complex VR concert visual effects that run on more than 100 headsets simultaneously. Users join and hang out with other users as avatars while experiencing VR concerts. It intends to bring VR concerts by major artists to theaters and eventually, homes.AmazeVR rolled out its first commercial VR concert, which will feature 3x Grammy winner Megan Thee Stallion, in 2022. The artist is expected to tour select AMC Theaters across the US. It is also in the final stages of closing deals with its second and third artists. AmazeVR also revealed plans to release weekly content by 2024 in theaters and for at-home viewers.In <a href="https://sp-edge.com/updates/20145">July 2023</a>, AmazeVR launched its official AmazeVR Concerts app, featuring an exclusive VR concert from Swedish pop star, Zara Larsson. The app is available on major VR app stores, and the exclusive Zara Larsson VR concert can be accessed for a year at a launch price of USD 6.99. AmazeVR also produces and monetizes VR content on a subscription basis.As of August 2023, the company was in the process of producing and releasing mixed reality concerts by overlaying virtual elements onto live, real-world video.Funding and financialsThe company’s most recent funding was in <a href="https://sp-edge.com/updates/13338">September 2022</a>, when it raised USD 17 million in a Series B funding round led by Mirae Asset Capital. The fresh funds were allocated to expand partnerships with artists, artist management companies, labels, publishers, and agencies.

AmazeVR

Dispelix, based in Finland, designs and manufactures single-layer, full-color waveguide displays, a thin (about 1mm) transparent element that takes in a projected image and relays it to the eye, using a nanophotonics-based approach catering to AR applications (e.g., smart glasses). It uses laser beam scanning technology to render laser-sharp images with a gamut of color palettes, which are displayed using beam-combiner technology. Its patented and proprietary approach includes diffractive surface relief gratings, which are elements used for high-power laser applications, fabricated on high refractive index glass wafers that enhance field-of-view and image quality.The company had a total of more than 40 granted or pending patent families as of November 2021. Its product line, Dispelix DPX, includes Dispelix DPX - Ohut, Dispelix DPX - Selva, and Dispelix DPX - Sade with a varying degree of field of view, form factor, and weight. According to Co-Founder and CTO Juuso Olkkonen, its displays are the lightest and thinnest in the market.Key customers and partnerships1) Foxconn and Pegatron: to create reference designs for AR glasses based on its Selvä waveguide display (October 2023)&nbsp;2) VividQ: created a “waveguide combiner” which accurately displays variable-depth 3D content in a user’s environment (January 2023)3) ColorChip and Maradin: To further Light Beam Scanning (LBS) solutions for AR glasses (October 2022)4) Jade Bird Displays: To develop multiple reference designs for AR devices (June 2022)5) AAC Technologies: To improve waveguide displays for the AR and MR industry (March 2022)6) OQmented: for the development and commercialization of MEMS-based LBS technology (November 2021)7) Coretronic: To develop a range of AR optical module solutions (December 2020)8) Hoya Corporation: To improve quality of waveguide displays (November 2020)Funding and financialsIn its most recent funding round (November 2021), Dispelix raised USD 33 million in a Series B funding round co-led by Atlantic Bridge, CCB Trust, and Flashpoint with participation from Lifeline Ventures, VTT Ventures, and 3M Ventures. The funds were allocated to product development. It revealed that several OEM customers were slated to integrate its technology into their consumer offerings by 2023.

Dispelix

DigiLens is a developer of holographic waveguides, which is a clear, thin piece of glass or plastic, used for AR devices. In January 2023, the company launched ARGO, an XR smartglass designed for enterprise and industrial use, the first AR device to utilize Qualcomm’s SnapDragon XR2 platform. Other specifications included 6-degrees of freedom (6-DoF) tracking, a 30-degree field-of-view, spatial audio, a 48MP RGB camera, voice and gaze recognition, access to real-time data visualizations, and a 2,500-nits HD display.&nbsp;The company’s first product, the DigiLens Crystal was introduced in 2019, was a thin-film laser-etched photopolymer embedded with microscopic holograms of mirror-like optics. By projecting a micro display to one end of the lens and another set of optics working to guide the light wave toward the eye, this proved to be an ideal piece of hardware for AR devices, which are preferred with as little hardware as possible.&nbsp;It claims that its patented optical platform and photopolymer technology coupled with a holographic copy manufacturing process enable it to produce cheaper and more scalable solutions. In <a href="https://sp-edge.com/updates/17598">April 2023</a>, the company announced the launch of SRG+, a surface relief gratings product that improves upon its waveguide technology.The company generates revenue by licensing its technology across a range of industries including the automobile, enterprise, consumer, avionics, and military sectors. DigiLens also offers a white-label solution for automotive companies whereby it creates holographic waveguides for windshields that could offer in-cabin experiences for drivers.&nbsp;&nbsp; Key customers and partnershipsKey partnerships include that with1) Phantom Technologies: - Phantom Technology: To integrate Phantom's CASSI Spatial AI assistant into the DigiLens ARGO glasses, providing features such as spatial search, a contextual assistant, and task management using voice commands (October 2023)2) Wisear: To integrate its neural interface-powered earphones with the ARGO smart glasses (May 2023)3) Mojo Vision: To utilize Mojo Vision's micro-LED technology to build improved AR glasses (May 2023)4) Taqtile: To integrate the company's ARGO smart glasses with Taqtile's AR work platform, Manifest (May 2023)5) OMNIVISION: To develop new XR product offerings (January 2023)Other partnerships include that with OMNIVISION (January 2023), a leading global developer of semiconductor solutions to develop new XR product offerings. OMNIVISION’s liquid crystal on silicon (LCOS) panels allowed DigiLens to build LCOS/LED projectors optimized for its holographic waveguides. OMNIVISION's core camera technology provides DigiLens' devices with features such as visual odometry and six degrees of freedom.&nbsp;DigiLens also works with Taiwanese licensed waveguide manufacturer Young Optics, Chinese original design manufacturer and electronics supplier Malata, Korean display manufacturer Sekonix, international technology company Continental, Chinese optical elements manufacturer Crystal Optech, and Mitsubishi Chemical.&nbsp;Funding and financialsIn April 2022, DigiLens announced the second close of its Series D funding round (intiial close in November 2021) in which it raised USD 50 million at a valuation of USD 530 million. The funds were allocated for the development of DesignV1, its second-generation product.

DigiLens

Companies developing XR headsets and relevant sub-components (displays, sensors, and processors). Also includes complementary XR hardware (tracking devices, haptic vests, and gloves)

Companies offering engines that enable the development of AR/VR content, also includes companies offering capabilities to capture and create 3D images for immersive environments

Companies offering AR/VR solutions or toolkits for specific industry applications, including VR game developers

Companies offering location-based AR/VR experiences

AR/VR platforms offer remote assistance to field experts and headset manufacturers facilitate virtual work

Some solutions in the "content" segment are offered under a B2B SaaS model

Headsets and content segments provide the building blocks for the metaverse

AR, VR, and MR are the primary enabling technologies for the XR industry

WIN Reality is a virtual reality (VR) training platform designed to help baseball and softball players improve their hitting skills. The company offers a membership-based app that can be accessed through VR headsets like the Meta Quest 2. WIN Reality provides an immersive experience where players can step into a virtual batter's box and face an extensive library of over 7,000 pitchers and 600+ stadiums.
The platform features various training modes, including pitch recognition, situational hitting, batting practice, release point training, and occlusion drills. These modes aim to enhance players' timing, plate discipline, contact skills, and overall game performance. WIN Reality's technology allows players to see an unlimited number of game-speed pitches and receive instant feedback on their swing decisions and performance metrics.
WIN Reality's app offers personalized coaching and training plans from former professional and college players. Players can access performance data, heat maps, and detailed analytics to track their progress and identify areas for improvement. The company's SwingAI Trainer tool uses artificial intelligence to analyze a hitter's swing mechanics through mobile video and provides a 3D report highlighting critical body movements that impact timing and power.
As of 2022, WIN Reality's technology was used by thousands of youth players, hundreds of professional and collegiate baseball athletes, including a majority of Major League Baseball franchises and over 100 NCAA baseball and softball teams. Studies conducted jointly with MLB showed that players who used WIN Reality's technology increased their batting average by 19% and their on-base percentage by 12%.
Key customers and partnerships
WIN Reality's technology has been adopted by various professional and collegiate baseball and softball teams, including a majority of Major League Baseball franchises and over 100 NCAA baseball and softball programs. Among the notable college teams utilizing WIN Reality are Tennessee, Wake Forest, Arizona, Alabama, and TCU.
Additionally, WIN Reality has partnered with several elite travel baseball and softball organizations, as well as youth academies and training facilities across the US, providing its virtual training platform to players of all ages and skill levels.

Hexoskin is a company that manufactures smart clothing, specifically smart shirts that monitor various health metrics. The Hexoskin smart shirts are embedded with textile sensors that can track heart rate, breathing rate, minute ventilation, blood oxygen levels, steps, calories burned, and sleep patterns. The shirts connect to the Hexoskin Connected Health Platform, which collects and transmits the health data securely. Users can view their data in real-time on the Hexoskin app via Bluetooth connectivity.
Hexoskin's smart shirts have been extensively used in scientific research, with over 100 publications featuring them. They are particularly valuable for research in the fields of cardiac, respiratory, activity, stress, cognitive, and sleep studies. Renowned organizations like NASA, SpaceX, and the Canadian Space Agency have employed Hexoskin's technology for research purposes, with the company's Astroskin product receiving the 2022 International Space Station Research Innovation Award for Human Health in Space.
In terms of product offerings, Hexoskin's smart shirts are machine-washable and come with a connected device that provides up to 36 hours of battery life and 100 days of recording capacity. The company's shirts have found applications in various industries, including healthcare, sports and fitness, military and defense, industrial, and entertainment.

Hexoskin

Athos is a technology company that has developed a patented system for smart clothing that measures muscle activity using electromyography (EMG). The Athos garments, which include shirts and shorts, are embedded with sensors that detect the electrical signals produced by muscles during exercise. These signals are transmitted to a core unit that connects to a mobile app, providing real-time feedback on muscle effort, fatigue, and imbalances.
The Athos system is designed to help athletes of all levels optimize their training and performance. By visualizing muscle activation patterns, users can identify areas of weakness, correct form issues, and monitor progress over time. The app includes a library of exercises and leverages AI to provide personalized insights based on the user's muscle data.
Athos was founded in 2012 by Christopher Wiebe and Dhananja Jayalath, two electrical engineering students who recognized the potential of EMG technology to revolutionize fitness tracking. The company's mission is to empower athletes with unprecedented insights into their body's movement and performance, enabling them to train smarter and more effectively.
In October 2020, Athos Group, the parent company of Athos, reported significant growth and expansion in the off-duty law enforcement market through its subsidiary companies, including Summit Off Duty Services and RollKall. RollKall, a comprehensive off-duty staffing solution acquired by Athos Group in May 2020, had powered over 1.97 million hours of off-duty jobs across the country as of October 2020.

Athos

Atavus is a leading sports technology company specializing in tackling education and player safety solutions. Their flagship product, the Atavus Tackle System, offers a comprehensive training program that focuses on developing proper tackling techniques aimed at improving performance and reducing the risk of injuries. This data-driven approach emphasizes shoulder-led tackling, which eliminates unnecessary head contact during tackles, thereby minimizing the likelihood of concussions and other head-related injuries.
The Atavus Tackle System provides coaches with an extensive online library of coaching resources, including drill videos, practice plans, and detailed tackle plans tailored to help players master the shoulder-led technique effectively. By prioritizing fundamentals and skill acquisition, Atavus empowers coaches to instill safe and efficient tackling habits in their athletes from the grassroots level.
Atavus initially started as a rugby skills platform in 2011 before transitioning into the football domain, where it has gained widespread adoption among professional, collegiate, and high school programs. Notable early adopters of the Atavus Tackle System included the Seattle Seahawks, the University of Washington, and Ohio State University football teams. In 2019, Atavus was acquired by Phoenix Sports Partners, a sports technology and data investment fund.
Under the leadership of Kerry Carter, a former professional football player who assumed the role of CEO in January 2024, Atavus has expanded its offerings to include a software-as-a-service model, making its tackling education platform accessible to a wider market. The company has also forged strategic partnerships, such as the one announced with Hudl in April 2024, to combine Atavus' player safety expertise with advanced performance tracking technologies.

Atavus

Rank One is a company specializing in sports team management applications for K-12 athletic directors, certified athletic trainers (ATCs), and coaches. The company's flagship product, Rank One Sport, is a FERPA-compliant platform used by nearly 2,000 K-12 schools across Texas and over 1,000 schools in 25 other states. Rank One Sport offers a comprehensive suite of features designed to meet the needs of Athletic and Fine Arts directors, including schedule management, roster access, student information management, and form handling.
In September 2018, Rank One expanded its offerings with the launch of Rank One Health, a mobile application integrated with Rank One Sport. Developed in collaboration with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine, Rank One Health aims to standardize student-athlete injury documentation nationwide and reduce risk for schools. The app provides a secure communication system between ATCs, team physicians, healthcare providers, and school administrators. It improves reporting and tracking of student-athlete injuries for sports medicine professionals in K-12 school systems. Rank One Health's injury documentation software is based on nationally recognized standards and evaluation methodology recommended by the Children's Health Andrews Institute.
Key customers and partnerships
Rank One's primary customers are K-12 schools, with a strong presence in Texas and 25 other states. The company collaborated with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine to develop Rank One Health, leveraging their expertise in pediatric orthopaedics and sports medicine. This partnership aimed to implement a standardized, user-friendly mobile application for managing sports-related injuries in school settings.

Rank One

TeamSnap is a leading provider of sports management software and the online community for everything related to youth sports. Its platform serves as a comprehensive solution for sports organizations, teams, coaches, players, and parents, offering a suite of integrated tools to simplify and streamline various aspects of managing sports programs.
The company's core offering, TeamSnap for Business, is designed to help sports organizations support and grow programs for families and athletes. It provides a centralized workspace where administrators can manage registration, collect signups, organize and collect program fees, launch websites, update content, create and share schedules, communicate with members, source sponsorships, and organize tournaments. This solution caters to organizations of all sizes, from small clubs to large associations.
TeamSnap also offers TeamSnap for Teams, a web and mobile application tailored for coaches, administrators, players, and parents to manage team activities, communication, and logistics. This user-friendly platform simplifies administrative tasks involved in managing a sports team, such as scheduling, communication, and tracking player availability.
Furthermore, TeamSnap for Brands is an innovative suite of products that revolutionizes how brands can engage with families through youth sports. It combines TeamSnap's digital audience of over 25 million youth sports parents, players, coaches, and administrators with its network of sponsorable leagues and tournaments. This offering allows brands to run digital, physical, national, and local campaigns at scale, reaching over 25 million parents, coaches, and athletes, representing more than USD 2.4 trillion in spending power.
In November 2022, TeamSnap acquired LeagueSide, America's leading community sports sponsorship platform, further enhancing its ability to connect brands with youth sports communities both online and in local communities.

TeamSnap

Technology solution providers for sports venues, which includes solutions for stadium management, connectivity and entertainment, and video assistant referee (VAR) technology

Platforms and devices that aid the training process and/or measure player statistics and other metrics, such as health and movement data, to improve player performance

Platforms that assists the management of teams, leagues, tournaments, and other sporting events

Providers of sports data for other sports-related platforms

Online media platforms that distribute sports-related content

Online sports betting platforms and platforms where virtual teams composed of proxies of real players of a professional sport compete based on player performance in actual games

Companies that develop apparel products equipped with technology to track and improve performance

Platforms that enable fans to engage with sports brands and other fans, and developers of solutions such as audience behavior and sentiment analytics, and audience engagement

Some solutions in the "team and league management platforms" segment operate a B2B SaaS model

Used by platforms to simulate real game scenarios in training

Used by platforms to spot trends in tactics, athlete performance, and training

Some stadium tech solutions and training support/performance analytics solutions offer a certain level of personalization

WIN Reality

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