Pendella offers white-labeled solutions to life and disability insurance providers to automate the underwriting process using its proprietary recommendation engine and cloud-based platform, which uses AI and big data to tailor life insurance options to meet the unique needs of every customer regardless of age, health condition, or income level. Through its solutions, customers are able to obtain insurance without any paperwork and a medical exam.
Key customers and partnership
In January 2022, Pendella partnered with AON to provide its digital life insurance solution to the firm’s PEO Solutions Group. Through the agreement, the company aimed to provide 1.3 million employees of SMEs access to tailor-made life insurance and other financial protections. In addition, the company partnered with Fourth (in August 2023), a workforce and inventory solutions provider for the hospitality and retail industry, to integrate its life insurance technology into the latter's platform.
Fundings and financials
In April 2023, the company raised USD 2.7 million in funding, led by Naples Technology Ventures. The funds were to be utilized to support Pendella's continued growth.
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