Yogi

Yogi is a customer insights platform designed specifically for the consumer goods industry. The company's software aggregates and analyzes product review data using artificial intelligence to provide detailed, product-level insights for consumer brands. Yogi's platform helps product development, customer insights, and marketing teams understand nuanced themes across various review data sources, enabling them to make informed decisions about product development, iteration, and marketing strategies.

The platform focuses on contextual understanding of customer feedback, providing granular analysis of what customers are discussing. It integrates multiple sources of public and private data, organizing them based on sentiment, keywords, and topics. Yogi's technology offers sentiment analysis capabilities that allow brands to delve deep into shopper perceptions of both their own products and those of their competitors. This analysis helps brands align their product detail pages, marketing efforts, and product evolution with consumer needs.

Yogi's solution includes a powerful platform for in-depth analysis, AI-driven automated insights, and optional white-glove support from expert analysts. The platform is flexible, adapting to existing workflows regardless of team size, bandwidth, product stage, or industry vertical. It serves various teams within organizations, including product, ecommerce, marketing, and merchandising departments.

By transforming qualitative insights into quantifiable data, Yogi enables brands to prioritize and understand the voice of their customers more effectively. This approach helps companies reduce lost sales, drive higher sentiment, and allocate resources more efficiently. The platform aims to prevent misallocated spending while driving success through higher product ratings and conversion rates.