Uberflip

Uberflip is a Content experience and management platform specializing in B2B marketing. The platform allows firms to organize and centralize their content which can be deployed to launch marketing campaigns, creating personalized landing pages for customers, and building landing pages for go-to-market programs like ABM and demand generation. The platform also contains an AI-powered content recommendation engine that enables the dynamic personalization of content. The platform can also be integrated with 45+ technology integrations including Bombora, Pardot, and Hubspot. 

According to the firm, Uberflip was purpose-built for B2B marketers enabling account-based management (ABM), demand generation, and inbound marketing. Uberflip was included in Forrester’s Landscape overview report (in Q3 2021) among the growth stage segment of new tech content engagement solutions that focus exclusively on B2B customers. 

In March 2021, Uberflip extended its platform to include sales engagement tools, enabling sales teams to discover and share sales and marketing content that can be personalized and shared with prospective customers.

In July 2024, Uberflip was acquired by PathFactory, a Canadian company specializing in AI-driven content journeys, to expand its offerings.

Key customers and partnerships  

As of October 2021, Uberflip had 1000+ customers including Wiley, McGraw Hill, and Cisco.