Uberflip

Overview
News
Marketing Automation?
Product stageSegments
Growth
?
AdTech, Marketing intelligence & management
?

Uberflip is a content experience and management platform specializing in B2B marketing. The platform allows firms to organize and centralize their content which can be deployed to launch marketing campaigns, creating personalized landing pages for customers, and building landing pages for go-to-market programs like ABM and demand generation. The platform also contains an AI-powered content recommendation engine that enables the dynamic personalization of content.The platform can also be integrated with 45+ technology integrations including Bombora, Pardot, and Hubspot. As of October 2021, Uberflip had 1000+ customers including Wiley, McGraw Hill, and Cisco.

According to the firm, Uberflip was purpose-built for B2B marketers enabling account-based management (ABM), demand generation, and inbound marketing. Uberflip was included in Forrester’s Landscape overview report (in Q3 2021) among the growth stage segment of new tech content engagement solutions that focus exclusively on B2B customers.

In March 2021, Uberflip extended its platform to include sales engagement tools, enabling sales teams to discover and share sales and marketing content that can be personalized and shared with prospective customers.

Subsequent to a USD 6 million debt financing round in July 2019, Uberflip acquired SnappApp, an interactive marketing, content creation, and discovery platform, in December 2019 for an undisclosed amount, intending to improve its personalized content recommendations system.

The firm reported in December 2020 that it has had 30+ consecutive quarters of revenue growth and experienced record sales in Q4 2020 alongside a growth in the number of customers.

HQ location:
370 Dufferin St. Ontario Toronto ON CAN
Founded year:
2012
Employees:
101-250
IPO status:
Private
Total funding:
USD 42.0 mn
Last Funding:
USD 6.0 mn (Debt Financing; Jul 2019)
Last valuation:
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Company profile
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