Siete Family Foods

Siete Family Foods is a Mexican-American food brand founded in 2014 by the Garza family in Austin, Texas. The company produces a range of grain-free and dairy-free products inspired by Mexican-American cuisine, including tortillas, tortilla chips, hot sauces, seasonings, cookies, and refried beans. Siete's products are formulated with alternative ingredients like almond flour, cassava flour, avocado oil, and coconut sugar to accommodate various dietary restrictions while maintaining traditional flavors.

The company originated when Veronica Garza, who has multiple autoimmune conditions, created an almond flour tortilla to fit her grain-free diet. This led to the development of Siete's first product, which gained popularity among friends and family. Siete has since expanded its product line to over 60 SKUs across multiple categories. As of 2022, the company's products were available in 16,000 retail outlets nationwide, including major chains like Whole Foods Market, Kroger, Target, and Walmart. Siete projected USD 250 million in retail sales for 2022 and was described as the fastest-growing Hispanic food or beverage brand at scale.

Siete Family Foods operates under the principle of "family first, family second, business third," with all seven Garza family members involved in the company. The business has grown from its initial focus on tortillas to become a platform for heritage-inspired, wellness-driven Mexican-American foods. In 2022, Siete launched its first plant-based products, including refried beans made with avocado oil and organic beans. The company continues to innovate within the Mexican-American food category, aiming to provide healthier alternatives to traditional products while maintaining authentic flavors.

Key customers and partnerships

Siete Family Foods' products are sold in major retail chains across the US, including Whole Foods Market, Kroger, Target, Walmart, and Costco. The company has also partnered with smaller businesses through initiatives like the Juntos Fund, which provides monetary awards to Latino-owned food businesses. In 2021, Siete collaborated with CocoAndré, a Dallas-based chocolatier, to create a limited-edition holiday product. Additionally, the company partnered with Austin's Nixta Taqueria in 2022 to develop a line of nixtamalized heirloom corn tortilla chips, marking Siete's first corn-based product. These partnerships demonstrate Siete's commitment to supporting and collaborating with other businesses in the Mexican-American food industry.