Mimica

Overview
Food Waste?
Product stageSegments
Early
?
Waste Prevention Technologies
?

UK-based Mimica develops the temperature-sensitive Mimica Touch indicator cap and labels to measure food freshness and predict when spoilage by measuring bumps on the surface of the product. The company claims that its technology extends the shelf-life of foods and reduces waste. Mimica Touch is expected to be used on juices, milk bottles, and packaged meats. Since 2018, Mimica Touch has been used on a trial basis by the Danish dairy company Arla. As of April 2020, Arla was in the final phases of testing its product.

HQ location:
225 Shoreditch High Street London GBR
Founded year:
2017
Employees:
1-10
IPO status:
Private
Total funding:
USD 3.3 mn
Last Funding:
USD 650.6 k (Seed; Nov 2021)
Last valuation:
USD 5.4 mn (Feb 2018)
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Product Overview
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Product Metrics
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Company profile
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