Wealthface

Wealthface is an online investment platform aimed at investors in the US and Gulf Cooperation Council countries (United Arab Emirates, Oman, Bahrain, Saudi Arabia, and Kuwait). Through its proprietary investment platform, Wealthface offers passive investing and fractional trading of over 6,000 equities and ETFs in stock exchanges in the USA, Kingdom of Saudi Arabia, United Arab Emirates, UK, and Canada. Users can also build and rebalance their portfolios using the platform’s factor investing feature, as well as invest in Halal-friendly portfolios.

Wealthface Invest offers an investing platform that enables customers to create and invest in customized portfolios, based on their specific risk profiles and financial goals, which includes robo advisory features such as automatic rebalancing. Wealthface Invest offers three plans for accounts - Basic, Platinum, and Infinite—based on account balances, with management fees of 0.5–0.75%, as well as 0.2% MER (Management Expense Ratio) fees for Basic accounts. Platinum and Infinite account holders also receive wealth management and financial planning services, while all packages provide access to human advisors.

The company introduced its premium trading account (in the US and MENA region in March 2022), which allows users to trade with zero commissions and a minimum account balance of USD 1. The offering also allows access to global stock market analysis and trade in more than 2,000 shariah-compliant stocks and ETFs.

Wealthface Trade offers a smart trading platform that enables customers to build, rebalance and trade their portfolios. While trading accounts can be opened without a minimum initial deposit, the platform monetizes through commissions, monthly administration, and subscription fees for factor investing (USD 9.99–19.99 per month).

In March 2020, Wealthface partnered with DriveWealth, a US-based trading technology firm, to enable its clients to access the US equities market through DriveWealth’s brokerage execution services.

Wealthface has raised a total of USD 2.5 million in seed funding, most recently raising USD 1 million in August 2021.