Propensity

Propensity is a company that specializes in propensity modeling and account-based marketing (ABM) solutions. The company leverages artificial intelligence and machine learning to help businesses identify and target high-value accounts with personalized marketing campaigns. Propensity's core offering is an AI-powered platform that enables marketers to create and launch ABM campaigns quickly and efficiently. The platform includes features such as an AI playbook editor that allows users to develop personalized omnichannel campaigns in under 30 minutes, with the ability to launch a complete ABM campaign in just two weeks.

The company's technology analyzes historical customer data to predict future behavior and identify accounts with the highest likelihood of converting. This approach aims to improve marketing efficiency by focusing resources on the most promising prospects. Propensity's solution provides real-time engagement insights, allowing marketers to measure various aspects of their ABM programs beyond just revenue and lead quantity. The platform also offers granular targeting capabilities, enabling sales teams to prioritize accounts and determine the most effective outreach strategies.