Just Vertical

Overview
News
Vertical Farming?
Product stageSegments
Go-to-Market
?
Growing System Producers
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Just Vertical is a Canadian company that offers hydroponic vertical farming systems for growing over 200 varieties of plants, including fruits, vegetables, leafy greens, and herbs. The company’s farming units are automated with a built-in light, a self-watering system, and 12–16 plant sites.

The company offers two different types of garden models, EVE and AEVA, which are of different price ranges and occupy 3 sq.ft. and 2 sq.ft. of floor area, respectively. Growers can produce 5–10 lbs (2–4.5 kg) of produce per month in AEVA and 3.75–7.5 Ibs (1.5–3 kg) in EVE.

The systems work on a plug-and-play basis.

Just Vertical’s technology claims to save 95% more water than traditional agriculture and eliminate food waste. The company also offers hydroponics consulting services.

Key customers and partnerships

In March 2023, Seneca Innovation announced a partnership with Just Vertical in order to optimize and increase yield in hydroponic gardening crops. The company’s other partners include the Centre for Technology Adoption for Aging in the North (CTAAN) and the University Of Toronto.

Funding and financials

Just Vertical received an undisclosed equity investment from District Ventures Capital in October 2021 to support the company’s growth and innovation.


HQ location:
Toronto ON CAN
Founded year:
2017
Employees:
1-10
IPO status:
Private
Total funding:
USD 2.0 mn
Last Funding:
USD 2.0 mn (Seed; Oct 2021)
Last valuation:
-
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