Bynder

Overview
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Content Creation Tools?
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Expansion
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Content & workflow management
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The Netherlands-based Bynder offers solutions for digital asset management and creative workflow management. Bynder's product portfolio includes 

  1. Digital asset management that centralizes and manages digital assets, using AI for easy organization and retrieval
  2. Dynamic asset transformation, which is an automated asset optimization tool
  3. Studio, a platform for scaling and automating digital content creation for on-brand images, videos, and GIFs
  4. Bynder Analytics, which is an insights tool that provides information on content and portal usage through dashboards
  5. Content workflow, used for creating, reviewing, and approving structured content with AI
  6. Asset Workflow, used for briefing, proofing, and approving digital assets through configurable workflows.

As of September 2024, the company integrated with Adobe Creative Suite, Figma, and Canva for creative work; Medium, Blogger, and Squarespace for user-generated content; Getty Images, Shutterstock, and Storyblocks for stock libraries; Asana, Trello, and Monday.com for project management; SAP, Shopify, and Salesforce for ecommerce; Thriver, Plytix, and Akeneo for product information management (PIM); Contentful, Contentstack, and WordPress for content management systems (CMS); and Salesforce, Marketo, and Mailchimp for marketing automation.

In September 2023, Bynder, acquired EMRAYS, an AI search solutions provider for DAM, to enhance user experience by improving asset findability within Bynder's DAM platform. Furthermore, in March 2022, the company acquired GatherContent to expand content operations.

Key customers and partnerships

As of September 2024, the company’s notable customers included Five Guys, Spotify, Lacoste, Mazda, Puma, Canon, and KLM, among others.

In September 2020, Bynder announced a partnership with CI HUB, integrating its platform with CI HUB Connector for Adobe Creative Cloud and Microsoft Office. This integration allows Bynder clients to access and edit their content within Adobe or Microsoft ecosystems without leaving their preferred tools.

HQ location:
Max Euweplein 46 Amsterdam NLD
Founded year:
2013
Employees:
501-1,000
IPO status:
Private
Total funding:
USD 22.2 mn
Last Funding:
USD 22.2 mn (Series A; Aug 2016)
Last valuation:
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