‘Macro’ is a meeting interface built on top of Zoom’s software development kit (SDK). Macro launched its public beta with USD 4.3 million in Seed funding from FirstMark Capital, General Catalyst and Underscore VC in July 2020. It reported 25,000 users at the time. The platform includes features such as Custom views (turns Zoom meeting attendees into air bubbles on top of the screen), airtime map (display participant activity on the call), meeting notes (side panel for questions, takeaways and action items). The platform was relaunched in August 2021 with an emphasis on customization allowing users to personalize their layouts and it is available for free as of August 2021.
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