Side provides a white-label platform that operates on the backend to support real estate agents, teams, and brokerages so they can focus on sales and business expansions. The platform automates various back-end tasks, such as marketing and advertising, brand development, system implementation, vendor management, listing coordination, legal, insurance, and office space. The company generates revenue by charging a 10% commission on each transaction made via its platform.
The company reported that its total revenue ranged between USD 30 million-USD 50 million in 2020, which the company hopes to double in 2021. As of June 2021, the company reported more than USD 15 billion in annual home sales and worked with around 1,800 real estate agents. As of the same date, it had an operational presence in California, Texas, and Florida, with hopes to expand to 15 new states by the end of 2021.
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