Spudsy

Spudsy is a Los Angeles-based snack company founded in 2018 by Ashley Boeckle (now Rogers) that specializes in creating plant-based snacks from upcycled sweet potatoes. The company's mission is to reduce food waste by transforming imperfect sweet potatoes, which would otherwise end up in landfills due to minor flaws in shape, size, or color, into delicious and nutritious snacks. Spudsy's product line includes Sweet Potato Puffs, Sweet Potato Fries, and Sweet Potato Scoops, all of which are vegan, gluten-free, non-GMO, and grain-free.

Spudsy's flagship product, Sweet Potato Puffs, was the world's first sweet potato puff snack. The company expanded its offerings in July 2021 with the launch of Sweet Potato Fries, which are made using Spudsy's signature sweet potato flour. In April 2023, Spudsy introduced Sweet Potato Scoops, a scoopable cracker-like snack, exclusively at Whole Foods Market stores nationwide. The company's products come in various flavors, including Vegan Cheesy Cheddar, Cinnamon Churro, Vegan Sour Cream & Onion, Hot Fry, and Vegan Ranch.

The company's commitment to sustainability is evident in its upcycling process, which saves approximately 150,000 "ugly" sweet potatoes with every truckload of finished product. As of April 2023, Spudsy had saved over two million sweet potatoes from going to waste. This approach not only reduces food waste but also adds value to produce that might otherwise be discarded, contributing to a more sustainable food system.

Key customers and partnerships

Spudsy has experienced significant growth in retail distribution since its inception. In January 2022, the company expanded its presence in Whole Foods Market stores, introducing its Sweet Potato Fries to the salty snack aisle nationwide. By June 2022, Spudsy had further expanded its distribution to more than 4,000 new locations across the US, including major retailers such as H-E-B, Albertsons-Safeway, Hy-Vee, Stater Bros., Hudson News, and nearly 3,000 CVS locations. The company's products are also available at Sprouts, Wegmans, select Kroger stores, and on Amazon, in addition to their direct-to-consumer channel on Spudsy.com.