Atmosphere

Atmosphere operates a streaming TV entertainment platform designed specifically for business venues, providing audio-optional, short-form video content across multiple channels. The company offers over 60 channels featuring content ranging from viral videos and sports highlights to news and entertainment, all programmed for out-of-home viewing. Atmosphere's business model is primarily ad-supported, allowing venues to receive the service for free after a USD 199 activation fee for an Apple TV device. The platform includes features that enable businesses to display their own promotional content between programming. As of March 2023, Atmosphere reached more than 100 million unique monthly viewers across 50,000 venues worldwide. The platform processes and delivers content through a technology infrastructure built on Amazon Web Services, which handles video encoding, server-side ad insertion, and content distribution. In February 2023, Blake Sabatinelli took over as CEO, while co-founders Leo and John Resig transitioned to new roles as Chief Innovation Officer and Co-Executive Chairman respectively.

Key customers and partnerships

Atmosphere's service is deployed across various types of venues, with drinking and dining establishments comprising 45% of its locations. Major customers include Burger King, Texas Roadhouse, Meineke Car Care, and Snap Fitness in the US, while international clients include Tops Pizza and énergie Fitness in the UK. In January 2022, the company formed a partnership with TikTok to create a dedicated channel featuring curated content from the social media platform. As of June 2023, Atmosphere had expanded to over 5,000 international venues, including 2,000 locations in Canada and 1,000 in Europe.