Anthemis Group is a multi-stage asset management platform that cultivates change in the financial system by investing in, growing, and sustaining businesses committed to resiliency, transparency, access and equity. Founded in 2010, our deep understanding of markets and models, passion for emerging technology and values inspire everything we do. By creating fertile ground for a diverse group of startups, investors, entrepreneurs, institutions, academics, and visionaries to converge, we believe we can solve the financial systems’ most pressing challenges faster, better and for the benefit of all.

Anthemis

Tera Ventures is a venture capital firm based in Tallinn, Estonia and focused on exceptional founders from Baltics, Scandinavia and CEE, disrupting digital space globally. Tera builds presence and networks in the markets where our portfolio companies want to expand to - the UK, the US, and Asia. With presence in Estonia, Finland, and California, Tera Ventures is supported by a global advisory network and provides portfolio companies with access to expertise and hands-on support necessary to grow from pre-seed and seed stage to successful exit. While investing we do not take a controlling shareholding as they believe that the management of the company should be adequately motivated by its shareholding in the company.

Tera Ventures

We partner with deep tech and brand-driven companies obsessed in challenging category norms. The Nordics are our home, but we take on a global front in spotting the unexpected - from B2B to B2C, with a sweet spot for scientific advances, strong IP, and customer understanding that looks beyond convention. We invest in early stage companies: from their inception to series A and beyond. We share in the vision of founders as champions and challengers, drawing on our experiences from scaling some of the strongest tech companies ourselves.

Maki.vc

Everywhere Ventures (fka ''The Fund'') is a first-of-its-kind early-stage venture fund created ​by founders for founders​ to support the next generation of entrepreneurs. Everywhere Ventures is a community-powered venture investing platform that integrates the capital, expertise, and mentoring of experienced founders and operators across ten micro funds. The Fund's $70M+ under management comes almost exclusively from the over 500 founders and operators who are its limited partners. Everywhere Ventures operates from the belief that those who have actually built successful companies are best suited to advise and support early-stage startups. Everywhere Ventures invests in pre-seed deals globally usually in the first financing round the company raises. Emphasis is placed on purpose-driven teams across money, health and work verticals.

Everywhere Ventures

Mission One Capital is a venture capital investment firm.

Mission One Capital

TWICE COMMERCE ®

At Twice Commerce, we empower merchants to enhance their bottom line through a transformative resale model. Our platform is engineered to amplify profitability by enabling businesses to sell items multiple times. This approach not only boosts revenue but also naturally aligns with sustainable practices—what’s good for your finances is even better for the planet. We understand that the cornerstone of any successful business is its ability to generate income and growth. That’s why our suite of tools focuses first on maximizing profit through the resale of goods. The sustainable aspect isn’t just a bonus—it’s the smart way of conducting business in a world that values resourcefulness and responsibility. Twice Commerce is a paradigm shift in commerce, where the lifecycle of products is extended, margins are increased, and environmental impact is reduced. We're not just facilitating transactions; we're fostering a movement where economic prosperity goes hand in hand with ecological stewardship. Join us in leading the charge towards a profitable and sustainable future. With Twice Commerce, every sale is a step towards financial stability for merchants and a stride towards sustainability for all. twicecommerce.com

Rentle is a Finnish software company that provides a circular commerce platform to enable merchants to transition from linear to circular business models. The platform allows merchants to offer product rentals, subscriptions, buybacks, and second-hand or refurbished sales, in addition to traditional unit sales. Rentle's solution streamlines operations for rental businesses by automating tasks such as inventory management, order fulfillment, rental contracts, payments, and multi-channel sales.

Rentle raises pre-seed round of 250,000€

Reimagining commerce for circular economy, Finnish platform Rentle raises $3.8 million

The Fund Founder Spotlight Interview: Tuomo Laine of Rentle

Finnish startup Rentle is helping retailers go circular and has just scored €3.8 million

Finnish commerce platform for circular economy secures €3.79 million in a seed funding round

Finnish startup Rentle secures €3.8M in a seed funding

Circular economy startup Rentle raises $3.8M to meet demands of merchants — TFN

Marketplaces and related solutions for selling goods and services online

Ecommerce Platforms

Rentle

Rentle is a Finnish software company that provides a circular commerce platform to enable merchants to transition from linear to circular business models. The platform allows merchants to offer product rentals, subscriptions, buybacks, and second-hand or refurbished sales, in addition to traditional unit sales. Rentle's solution streamlines operations for rental businesses by automating tasks such as inventory management, order fulfillment, rental contracts, payments, and multi-channel sales.
Founded in 2018, Rentle aims to reduce waste and promote sustainable consumption by making it easy for merchants to adopt circular models. The platform provides a frictionless way for merchants to expand their offerings from ownership to access-based services, while retaining control over the customer experience. Rentle's target customers range from small businesses and entrepreneurs to larger retailers and brands like Motonet and Decathlon UK.
As of September 2022, Rentle had secured EUR 3.79 million in seed funding to meet growing demand and enhance its product offering. The company plans to introduce new features such as subscription support and buyback programs to further facilitate the transition to circular commerce.

Vestiaire Collective is a leading global online marketplace for pre-owned luxury fashion items. Founded in 2009 in Paris, France, the company aims to transform the fashion industry into a more sustainable model by promoting circular fashion and reducing overconsumption and waste.
Vestiaire Collective operates a platform where buyers and sellers can buy, sell, and trade authenticated pre-owned luxury fashion items, including clothing, handbags, shoes, and accessories from renowned brands such as Louis Vuitton, Chanel, Gucci, and Prada. As of 2023, the platform had over 3 million items listed and a community of around 23 million members across 78 countries.
The company's core value proposition lies in its rigorous authentication process. All items listed on the platform undergo meticulous quality and authenticity checks by a team of trained experts, ensuring the legitimacy of the products sold. This process involves thorough examination of materials, craftsmanship, branding elements, and serial numbers, as well as the use of advanced technologies like image recognition software.
Vestiaire Collective's business model is commission-based, with the company charging a percentage fee on successful transactions. The fee structure varies based on the sale price, ranging from 15% for items sold between USD 80 and USD 13,000 to a fixed fee for higher-priced items.
In recent years, Vestiaire Collective has undertaken various sustainability initiatives, such as launching the "Brand Approved" program, which allows luxury brands to integrate circularity into their business models by facilitating the buyback and resale of their pre-owned items. The company aims to become carbon neutral by 2026 and has implemented measures to reduce its environmental footprint, including offering green shipping options and eco-friendly packaging.

Vestiaire Collective

Trendyol is a leading ecommerce platform based in Turkey that was founded in 2010 by Demet Mutlu. It operates as a marketplace connecting buyers with a wide range of sellers offering products across various categories including fashion, electronics, beauty, and groceries. Trendyol has evolved from a single shopping site to a comprehensive ecommerce ecosystem, offering complementary services such as logistics (Trendyol Express), instant delivery (Trendyol Go), digital payments (Trendyol Pay), and a secondhand marketplace (Dolap).
Initially bootstrapped with USD 300,000 by Mutlu, Trendyol witnessed rapid growth, reaching over a million customers within its first year. As of 2023, the platform boasts over 30 million customers, 250,000 sellers, and delivers more than 1 million packages daily. Trendyol's success can be attributed to its focus on affordable pricing, a diverse product range, and a sustainable business model that supports digitization of local manufacturers and small businesses.
In 2018, Alibaba Group acquired a majority stake in Trendyol, valuing the company at USD 728 million. This strategic partnership provided Trendyol with technological expertise and helped position it as Turkey's first "decacorn" (a startup valued over USD 10 billion) after raising USD 1.5 billion in 2021, reaching a valuation of USD 16.5 billion.
Trendyol's commitment to creating a positive impact is evident through its support for local talent, sustainable sourcing, and initiatives promoting women's participation in the digital economy. The company has generated significant economic impact, contributing to the growth of over 90% of its sellers and enabling over 50,000 female entrepreneurs to establish ecommerce businesses.
Key customers and partnerships
Trendyol has established notable partnerships to enhance its technological capabilities and expand its reach. In 2018, Alibaba Group secured a significant stake in Trendyol, providing expertise and resources to support the platform's growth. This strategic partnership aims to boost Turkey's e-exports by enabling Turkish SMEs to leverage Alibaba's global network for exporting their products.
Additionally, Trendyol has partnered with EVS, aligning with their shared values of positively impacting people's lives and maintaining a startup spirit. This collaboration has allowed Trendyol to contribute further to Turkey's economy and leverage EVS's expertise in areas such as mobile payments, logistics, and exports.
Trendyol has also formed a partnership with AGH, a company rich in ecommerce experience. This alliance has enabled Trendyol to absorb knowledge and best practices in areas like logistics, mobile payments, and facilitating the growth of SMEs through the platform economy.

Trendyol

SidelineSwap is the world's largest online marketplace for buying and selling new and used sporting goods. It was founded in 2015 with the mission of making sports more affordable and accessible to everyone. The platform allows athletes, fans, and sports families to safely buy and sell a wide range of sports gear across various categories, including baseball, basketball, football, hockey, golf, lacrosse, skiing, snowboarding, and tennis. SidelineSwap has enabled athletes to earn over USD 250 million to date by reselling the extra gear they have at home.
The marketplace operates on a peer-to-peer model, where sellers can create free listings, and buyers can browse through the inventory to find great deals, often at up to 70% off retail prices. Sellers receive payment through SidelineSwap's secure platform once the buyer receives and approves the item. As of April 2024, SidelineSwap had helped over 2 million athletes resell over USD 250 million worth of used sports gear, keeping 180,000 pounds of gear out of landfills annually.
In addition to its core marketplace, SidelineSwap has developed a Trade-in Platform, which provides pop-up events, in-store, and online trade-in options for brands and retailers. This platform leverages SidelineSwap's proprietary marketplace technology and resale data, enabling sellers to choose between direct resale or instant trade-in value. The Trade-in Platform has been adopted by major retailers like DICK'S Sporting Goods and MonkeySports, allowing their customers to trade in used gear for store credits.

SidelineSwap

OnBuy is an online marketplace that was founded in 2016 with the aim of providing a fair and transparent platform for retailers and consumers alike. Unlike other major marketplaces, OnBuy does not hold its own inventory or compete with sellers by offering its own product lines. Instead, it acts as a pure online marketplace connecting independent retailers and brands with customers.
The platform offers a wide range of products across various categories, including electronics, entertainment, home and garden, office supplies, and more. As of March 2024, OnBuy hosts over 35 million products from 11,000 brands and retailers. The company has witnessed rapid growth, recording a 600% year-on-year increase in sales between 2018 and 2021.
OnBuy's unique selling proposition lies in its commitment to treating all sellers equally, regardless of their size or relationship with the platform. It operates on a transparent fee structure, charging a flat commission rate of 5% on consumer electronics and 9% for all other categories, with no listing fees. This approach has resonated well with retailers, attracting hundreds of new sign-ups each month.
In July 2023, OnBuy introduced a pioneering cashback rewards program, becoming the world's first cashback marketplace. Customers can earn uncapped cashback on every purchase, which can be spent instantly on the platform or withdrawn after 30 days. This innovative loyalty program aims to disrupt the online retail landscape and provide customers with tangible rewards for their loyalty.
OnBuy's growth has been fueled by its commitment to ethical practices, fair treatment of sellers, and a focus on customer needs. The platform's success has been recognized by various accolades, including being listed in the Financial Times' 1000 fastest-growing companies in Europe and Deloitte's Fast 50.
In December 2021, OnBuy announced its plans for an anticipated IPO within the next two years, as well as international expansion into over 140 countries. The company also acquired a new headquarters in central Bournemouth in March 2022 to support its growth ambitions.

OnBuy

OpenStore is a platform that provides instant liquidity for ecommerce entrepreneurs, primarily those selling on Shopify. Founded in 2021, the company allows merchants to sell their businesses quickly by providing a cash offer within 24 hours after connecting to their Shopify store and providing relevant data. OpenStore uses proprietary algorithms and data science to analyze a merchant's historical financials, order history, and marketing data to determine a valuation for the business.
The company acquires Shopify brands with USD 1 million to USD 10 million in gross merchandise volume, with a focus on US-based, direct-to-consumer brands. After the acquisition, OpenStore takes over operations of the businesses with the intention of growing them long-term. The company has acquired dozens of brands since late 2021 and aims to streamline the mergers and acquisitions process for ecommerce businesses through automation.
OpenStore differentiates itself from other ecommerce aggregators by its rapid turnaround time and focus on direct-to-consumer Shopify brands rather than Amazon marketplace sellers. The company closed a USD 32 million funding round in September 2022, valuing it at USD 970 million. As of July 2024, OpenStore had over 100 employees and had raised over USD 150 million in equity funding from investors including Lux Capital, Atomic, Founders Fund, General Catalyst, and Khosla Ventures.

OpenStore

C2C and B2C ecommerce platforms that enable users to sell a range of goods and services via their online marketplace (e.g., eBay, Amazon).

B2B ecommerce platforms that enable businesses to sell a range of goods and services aimed mainly at other businesses. These companies mostly provide wholesale/bulk purchases (e.g., DHgate, Lightinthebox).

B2C ecommerce platforms that enable businesses to sell specialized product categories (including electronics, fast fashion, or books) via their online marketplace (e.g., Trendyol, Asos, Bookshop).

Ecommerce solutions providers that offer software for customizable ecommerce and other websites or specific modules embedded in websites such as digital experience intelligence and ecommerce management support (e.g., Shopify, CommerceIQ).

Companies that buy and grow ecommerce brands on ecommerce marketplaces (e.g., Thrasio, OpenStore, Moonshot Brands).

Companies that use GenAI as a core part of their product offering for ecommerce platforms

Ecommerce website solutions provide services to build customized platforms/experiences for ecommerce

Some companies in the "ecommerce website solutions" segment provide B2B SaaS solutions

Rentle

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