Pear Commerce

Pear Commerce is a retail ecommerce platform that connects consumer packaged goods (CPG) brands with thousands of retailers across the US and Canada. As of February 2024, the company partners with more than 3,000 retailers at nearly 165,000 locations, including four of the industry's top retailers. Pear Commerce's technology converts shoppable tools into actionable insights that fuel performance marketing for CPG brands, ranging from Fortune 500 companies to startups.

In February 2024, Pear Commerce launched Pear Connect, a shoppable tool that reduces the path to purchase down to a single click, streamlining conversions for shoppers, marketers, and retailers. Pear Connect enables instant shoppability by allowing consumers to add products directly to a retailer's ecommerce cart from a digital advertisement.

Pear Commerce's technology enables marketers to granularly customize which products and retailers to display in their advertisements while leveraging machine learning capabilities to optimize audience targeting. The company's platform provides marketers with access to valuable insights into the effectiveness of their campaigns.

Key customers and partnerships

Pear Commerce has formed a partnership with Yahoo Advertising in February 2024 to enable unmatched, seamless shoppability online. Through this partnership, Yahoo Advertising can leverage Pear Commerce's performance-driven technology to facilitate premium inventory buying and ad targeting on its industry-leading demand-side platform (DSP).

The collaboration between Pear Commerce and Yahoo Advertising aims to maximize the online shopping experience for consumers, brands, and retailers, providing a more efficient, engaging, and effective shopping journey. By combining Yahoo Advertising's media-buying platform and access to premium inventory with Pear's convenience and performance-driven technology, the partnership expands Yahoo's Retail and CPG offering, which also includes support of Media Networks like the Lowe's One Roof Media Network.