Freeplay

Freeplay provides an app for users to find and attend fitness classes either virtually or in person. The app serves as a marketplace to connect instructors, who post their classes on the platform, with individuals, who can select and attend these classes. As of June 2022, the app had over 100 instructors and over 5,000 classes available and either allows for users to follow trainer workouts online or schedule in-person classes at various studios/gyms in Utah. Individuals can subscribe to instructors and follow their respective workout videos/classes, with each instructor offering different types of workouts and specialties. As of September 2024, the company operated on a fee-per-service and subscription model where users could schedule individual in-person classes at various studios and gyms at cost or subscribe to individual instructors and workouts for USD 89.99 per month.

Key customers and partnerships

Freeplay targets fitness enthusiasts who seek variety and flexibility in their workout routines. The app has formed partnerships with over 100 gyms and fitness studios. As of September 2024, it was planning to expand to more regions.