BitReel

Bitreel is a pioneering company that specializes in creating immersive, metaverse-based ecommerce stores. Their cutting-edge platform enables retailers, both large and small, to transition from traditional 2D ecommerce experiences to highly engaging 3D virtual shopping environments. Bitreel's proprietary technology streams ultra-high-definition 3D scenes to web browsers on any device, delivering a truly immersive and visually appealing experience for shoppers.

One of Bitreel's key offerings is the ability to create virtual stores that render realistic details such as reflections, lighting, and shadows, conveying a sense of realism akin to physical retail spaces. Shoppers can explore these virtual spaces, browse through products with fine detail, and even visualize how products would look in their own physical environments using augmented reality (AR) capabilities.

Bitreel's platform also allows retailers to easily import existing 3D product models or leverage Bitreel's services to convert 2D assets into 3D models. This enables retailers to quickly and cost-effectively create large virtual stores featuring thousands of products. Additionally, Bitreel's solution offers seamless integration with ecommerce websites, enabling a streamlined shopping funnel for customers.

Retailers can curate and merchandise their virtual spaces to align with their ideal customer journey, incorporating multimedia elements such as music, audio cues, video, and dynamic lighting to further immerse customers in their brand experience.

In June 2022, Bitreel partnered with Ethan Allen, a leading furniture retailer, to create the industry's first Virtual Design Center. This innovative platform allows Ethan Allen's clients to shop with designers or friends and family in a 3D virtual environment, enhancing the shopping experience and driving sales.