Thrasio is a digital consumer products company that acquires and scales up Amazon FBA (Fulfillment by Amazon) private label businesses and direct-to-consumer ecommerce brands. Founded in 2018 by Carlos Cashman and Joshua Silberstein, the company identifies successful third-party sellers on Amazon with well-rated products and acquires them to provide the resources, expertise, and infrastructure to drive their growth. Thrasio's business model involves consolidating these acquired brands under its umbrella, leveraging data-driven insights, optimizing product development, enhancing marketing strategies, and streamlining supply chain operations.
As of January 2022, Thrasio had acquired over 200 brands encompassing 15,000 products and had raised more than USD 3.4 billion in funding. In the same month, the company announced its foray into India with a commitment of Rs 3,750 crore (approximately USD 500 million) toward acquiring and scaling Indian businesses. This expansion into one of the fastest-growing digital consumer markets globally marked a significant step in Thrasio's growth trajectory. The company acquired Lifelong Online, a leading Indian online consumer brand, as its first acquisition in the country.
Thrasio reported revenues of over USD 500 million and a profit of USD 100 million in 2020. However, amidst challenging market conditions and mounting debt, the company filed for Chapter 11 bankruptcy protection in February 2024 to restructure its finances and eliminate approximately USD 495 million of its debt load. Despite this setback, Thrasio secured commitments for up to USD 90 million in new financing to support ongoing operations and facilitate its emergence from bankruptcy with a stronger financial position.
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