Continental AG is an automotive supplier. Continental develops intelligent technologies, products and services for transporting people and their goods.

Continental

MAHLE is an international development partner and supplier to the automotive industry. With its products for combustion engines and their peripherals as well as solutions for electric vehicles, the group addresses all the crucial issues related to the powertrain and air conditioning technology—from engine systems and components to filtration to thermal management. In 2015, the group generated sales of approximately EUR 11.5 billion with around 76,000 employees and is represented in 34 countries with over 170 production locations.

MAHLE

A company of their size requires structures - as many as necessary but as few as possible, because the most important element of their organisation is individual responsibility. For us, management essentially means responsibility - something to which their  managers pay particular attention. Everyone who consciously takes responsibility is a manager - of a plant, a department, a project or simply their own activities.

MANN+HUMMEL

SKF has been a global technology provider since 1907. Our strength is the ability to develop technologies and create products that offer advantages to customers.

SKF Group

FIEGE Group is one of the leading logistics providers in Europe and specializes in efficient solutions in contract logistics. Their Greven office is part of the FIEGE Group and was built in 1980 as the Group's headquarters. It also applies after the relocation of the head office to Münster / Osnabrück Airport as an important location of the group of companies.

FIEGE

The Bosch Group is a supplier of technology and services that offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. The company uses its expertise in sensor technology, software, and services to improve the quality of life and help preserve natural resources.

Bosch

Liqui Moly brand is mainly with engine oils and additives used in the automotive industry.

Liqui Moly

asellerate

asellerate believes in a virtualised branch approach for the spare parts manufactures that consolidates into one infrastructure for digital commerce.  The company provides a Infrastructure-as-a-serivce (IaaS) platform tailored for both B2B and B2C markets. It's built on foundation of fulfillment capabilities and enhanced by a technical layer that supports a suite of specialised services. This integration facilitates seamless transactions and streamlined operations, catering to the evolving needs of digital commerce.

asellerate, formerly known as Retromotion GmbH, is a digital commerce solutions provider for the automotive aftermarket. Founded in 2018 by Artur Oswald in Stuttgart, Germany, the company has evolved from selling automotive parts and accessories to offering comprehensive ecommerce solutions. asellerate's core offering is an Infrastructure-as-a-Service solution that encompasses software for integrating digital sales channels, order management, fulfillment, and online marketing services. The company's technology aims to simplify the entry into digital sales for manufacturing industry partners by reducing complexity. asellerate's modular infrastructure allows for flexible configuration of products, logistics, and sales channels, enabling manufacturers to tailor their ecommerce approach. The company also operates its own shop and offers additional benefits such as product bundles and consolidated fulfillment solutions through its existing network. As of March 2024, over 25 partner companies were utilizing asellerate's services, positioning it as a significant player in digital commerce.

La Famiglia und Co. investieren in Naro

Dein Digital eCommerce Growth Partner

E-Commerce: Von Retromotion zu asellerate

Marketplaces and related solutions for selling goods and services online

Ecommerce Platforms

Asellerate-Mitgesellschafter Fiege sieht „den nächsten logischen Schritt“ bei Reifen

asellerate, formerly known as Retromotion GmbH, is a digital commerce solutions provider for the automotive aftermarket. Founded in 2018 by Artur Oswald in Stuttgart, Germany, the company has evolved from selling automotive parts and accessories to offering comprehensive ecommerce solutions. asellerate's core offering is an Infrastructure-as-a-Service solution that encompasses software for integrating digital sales channels, order management, fulfillment, and online marketing services. The company's technology aims to simplify the entry into digital sales for manufacturing industry partners by reducing complexity. asellerate's modular infrastructure allows for flexible configuration of products, logistics, and sales channels, enabling manufacturers to tailor their ecommerce approach. The company also operates its own shop and offers additional benefits such as product bundles and consolidated fulfillment solutions through its existing network. As of March 2024, over 25 partner companies were utilizing asellerate's services, positioning it as a significant player in digital commerce.
Key customers and partnerships
asellerate has secured partnerships with several prominent companies in the automotive industry. In January 2024, LIQUI MOLY began using asellerate's logistics service, developed in collaboration with FIEGE, which is based on asellerate's infrastructure. This service includes ecommerce logistics handling for B2B warehouses across multiple European countries, supported by a jointly developed IT process landscape. The company's customer base spans the automotive aftermarket, with Continental, MANN+HUMMEL, SKF, and FIEGE being notable partners and investors. In February 2024, asellerate further expanded its partnerships by securing investments from LIQUI MOLY and Bosch, strengthening its position in the market and validating its role in shaping the digital transformation of the automotive aftermarket.

Vestiaire Collective is a leading global online marketplace for pre-owned luxury fashion items. Founded in 2009 in Paris, France, the company aims to transform the fashion industry into a more sustainable model by promoting circular fashion and reducing overconsumption and waste.
Vestiaire Collective operates a platform where buyers and sellers can buy, sell, and trade authenticated pre-owned luxury fashion items, including clothing, handbags, shoes, and accessories from renowned brands such as Louis Vuitton, Chanel, Gucci, and Prada. As of 2023, the platform had over 3 million items listed and a community of around 23 million members across 78 countries.
The company's core value proposition lies in its rigorous authentication process. All items listed on the platform undergo meticulous quality and authenticity checks by a team of trained experts, ensuring the legitimacy of the products sold. This process involves thorough examination of materials, craftsmanship, branding elements, and serial numbers, as well as the use of advanced technologies like image recognition software.
Vestiaire Collective's business model is commission-based, with the company charging a percentage fee on successful transactions. The fee structure varies based on the sale price, ranging from 15% for items sold between USD 80 and USD 13,000 to a fixed fee for higher-priced items.
In recent years, Vestiaire Collective has undertaken various sustainability initiatives, such as launching the "Brand Approved" program, which allows luxury brands to integrate circularity into their business models by facilitating the buyback and resale of their pre-owned items. The company aims to become carbon neutral by 2026 and has implemented measures to reduce its environmental footprint, including offering green shipping options and eco-friendly packaging.

Vestiaire Collective

Trendyol is a leading ecommerce platform based in Turkey that was founded in 2010 by Demet Mutlu. It operates as a marketplace connecting buyers with a wide range of sellers offering products across various categories including fashion, electronics, beauty, and groceries. Trendyol has evolved from a single shopping site to a comprehensive ecommerce ecosystem, offering complementary services such as logistics (Trendyol Express), instant delivery (Trendyol Go), digital payments (Trendyol Pay), and a secondhand marketplace (Dolap).
Initially bootstrapped with USD 300,000 by Mutlu, Trendyol witnessed rapid growth, reaching over a million customers within its first year. As of 2023, the platform boasts over 30 million customers, 250,000 sellers, and delivers more than 1 million packages daily. Trendyol's success can be attributed to its focus on affordable pricing, a diverse product range, and a sustainable business model that supports digitization of local manufacturers and small businesses.
In 2018, Alibaba Group acquired a majority stake in Trendyol, valuing the company at USD 728 million. This strategic partnership provided Trendyol with technological expertise and helped position it as Turkey's first "decacorn" (a startup valued over USD 10 billion) after raising USD 1.5 billion in 2021, reaching a valuation of USD 16.5 billion.
Trendyol's commitment to creating a positive impact is evident through its support for local talent, sustainable sourcing, and initiatives promoting women's participation in the digital economy. The company has generated significant economic impact, contributing to the growth of over 90% of its sellers and enabling over 50,000 female entrepreneurs to establish ecommerce businesses.
Key customers and partnerships
Trendyol has established notable partnerships to enhance its technological capabilities and expand its reach. In 2018, Alibaba Group secured a significant stake in Trendyol, providing expertise and resources to support the platform's growth. This strategic partnership aims to boost Turkey's e-exports by enabling Turkish SMEs to leverage Alibaba's global network for exporting their products.
Additionally, Trendyol has partnered with EVS, aligning with their shared values of positively impacting people's lives and maintaining a startup spirit. This collaboration has allowed Trendyol to contribute further to Turkey's economy and leverage EVS's expertise in areas such as mobile payments, logistics, and exports.
Trendyol has also formed a partnership with AGH, a company rich in ecommerce experience. This alliance has enabled Trendyol to absorb knowledge and best practices in areas like logistics, mobile payments, and facilitating the growth of SMEs through the platform economy.

Trendyol

SidelineSwap is the world's largest online marketplace for buying and selling new and used sporting goods. It was founded in 2015 with the mission of making sports more affordable and accessible to everyone. The platform allows athletes, fans, and sports families to safely buy and sell a wide range of sports gear across various categories, including baseball, basketball, football, hockey, golf, lacrosse, skiing, snowboarding, and tennis. SidelineSwap has enabled athletes to earn over USD 250 million to date by reselling the extra gear they have at home.
The marketplace operates on a peer-to-peer model, where sellers can create free listings, and buyers can browse through the inventory to find great deals, often at up to 70% off retail prices. Sellers receive payment through SidelineSwap's secure platform once the buyer receives and approves the item. As of April 2024, SidelineSwap had helped over 2 million athletes resell over USD 250 million worth of used sports gear, keeping 180,000 pounds of gear out of landfills annually.
In addition to its core marketplace, SidelineSwap has developed a Trade-in Platform, which provides pop-up events, in-store, and online trade-in options for brands and retailers. This platform leverages SidelineSwap's proprietary marketplace technology and resale data, enabling sellers to choose between direct resale or instant trade-in value. The Trade-in Platform has been adopted by major retailers like DICK'S Sporting Goods and MonkeySports, allowing their customers to trade in used gear for store credits.

SidelineSwap

OnBuy is an online marketplace that was founded in 2016 with the aim of providing a fair and transparent platform for retailers and consumers alike. Unlike other major marketplaces, OnBuy does not hold its own inventory or compete with sellers by offering its own product lines. Instead, it acts as a pure online marketplace connecting independent retailers and brands with customers.
The platform offers a wide range of products across various categories, including electronics, entertainment, home and garden, office supplies, and more. As of March 2024, OnBuy hosts over 35 million products from 11,000 brands and retailers. The company has witnessed rapid growth, recording a 600% year-on-year increase in sales between 2018 and 2021.
OnBuy's unique selling proposition lies in its commitment to treating all sellers equally, regardless of their size or relationship with the platform. It operates on a transparent fee structure, charging a flat commission rate of 5% on consumer electronics and 9% for all other categories, with no listing fees. This approach has resonated well with retailers, attracting hundreds of new sign-ups each month.
In July 2023, OnBuy introduced a pioneering cashback rewards program, becoming the world's first cashback marketplace. Customers can earn uncapped cashback on every purchase, which can be spent instantly on the platform or withdrawn after 30 days. This innovative loyalty program aims to disrupt the online retail landscape and provide customers with tangible rewards for their loyalty.
OnBuy's growth has been fueled by its commitment to ethical practices, fair treatment of sellers, and a focus on customer needs. The platform's success has been recognized by various accolades, including being listed in the Financial Times' 1000 fastest-growing companies in Europe and Deloitte's Fast 50.
In December 2021, OnBuy announced its plans for an anticipated IPO within the next two years, as well as international expansion into over 140 countries. The company also acquired a new headquarters in central Bournemouth in March 2022 to support its growth ambitions.

OnBuy

OpenStore is a platform that provides instant liquidity for ecommerce entrepreneurs, primarily those selling on Shopify. Founded in 2021, the company allows merchants to sell their businesses quickly by providing a cash offer within 24 hours after connecting to their Shopify store and providing relevant data. OpenStore uses proprietary algorithms and data science to analyze a merchant's historical financials, order history, and marketing data to determine a valuation for the business.
The company acquires Shopify brands with USD 1 million to USD 10 million in gross merchandise volume, with a focus on US-based, direct-to-consumer brands. After the acquisition, OpenStore takes over operations of the businesses with the intention of growing them long-term. The company has acquired dozens of brands since late 2021 and aims to streamline the mergers and acquisitions process for ecommerce businesses through automation.
OpenStore differentiates itself from other ecommerce aggregators by its rapid turnaround time and focus on direct-to-consumer Shopify brands rather than Amazon marketplace sellers. The company closed a USD 32 million funding round in September 2022, valuing it at USD 970 million. As of July 2024, OpenStore had over 100 employees and had raised over USD 150 million in equity funding from investors including Lux Capital, Atomic, Founders Fund, General Catalyst, and Khosla Ventures.

OpenStore

C2C and B2C ecommerce platforms that enable users to sell a range of goods and services via their online marketplace (e.g., eBay, Amazon).

B2B ecommerce platforms that enable businesses to sell a range of goods and services aimed mainly at other businesses. These companies mostly provide wholesale/bulk purchases (e.g., DHgate, Lightinthebox).

B2C ecommerce platforms that enable businesses to sell specialized product categories (including electronics, fast fashion, or books) via their online marketplace (e.g., Trendyol, Asos, Bookshop).

Ecommerce solutions providers that offer software for customizable ecommerce and other websites or specific modules embedded in websites such as digital experience intelligence and ecommerce management support (e.g., Shopify, CommerceIQ).

Companies that buy and grow ecommerce brands on ecommerce marketplaces (e.g., Thrasio, OpenStore, Moonshot Brands).

Companies that use GenAI as a core part of their product offering for ecommerce platforms

Ecommerce website solutions provide services to build customized platforms/experiences for ecommerce

Some companies in the "ecommerce website solutions" segment provide B2B SaaS solutions

asellerate

Sources

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless