Jelix Ventures invests in world class Australian and New Zealand tech startups with sector insiders. Jelix invest in visionary young technology companies to accelerate growth and focus on globally scalable businesses positioned to disrupt traditional markets with innovative technology, led by tenacious entrepreneurs. Jelix is led by startup sector insiders, both experienced investors and entrepreneurs.

Jelix Ventures

AfterWork Ventures is a growing entrant in its early stages. Their investment process is infused with a deep appreciation for the founders' time, intelligence, and courage. Founders are commonly exposed to torturous, time-consuming due diligence processes, only to be unceremoniously rejected despite their efforts. They committed to showing up for founders and created a transparent process that adds value at every step.

AfterWork Ventures

Style Arcade

Style Arcade helps your fashion brand to perfect your product offering through Fashion Analytics and Range Planning software. The fashion industry is rapidly changing and with leaner and often remote teams Style Arcade provides workflow automation and the ability for your whole team to collaborate in real-time.  A SaaS platform that gives you a visualization of historical, current, and future ranges to perfect the balance of creativity and profitability with data. With Style Arcade you’ll be able to answer all your burning questions: •	Why did my product ranges perform the way they did? •	How do I visually assort my range by hemisphere, country, channel and store? •	What are my ideal size curves by channel, category, store? •	Am I over or under-investing in certain areas? •	How do I automate my budgeted spend tracking? •	Do I have the correct options, width and depth in my range? •	What will my range look like for customers at each store grade? This kind of agility, accuracy and efficiency was never possible before operating in Excel or generic BI technologies. Style Arcade will grow your fashion business by aligning the entire business on your number one asset, your product.

Style Arcade is an Australian company that provides a fashion software suite offering digital range planning and fashion analytics. Its platform utilizes data science, artificial intelligence (AI), and visual imagery to provide intelligent merchandising recommendations to retailers, enabling them to achieve sales growth. The software suite transforms the entire product cycle by automating buying and planning trade processes through digital range planning, instant post-season and in-trade analysis. It leverages AI-driven size and buy calculators to recommend precisely which products and sizes retailers should invest in.

Retail Analytics for Fashion Brands

‘First of its kind’: Sydney retail software goes global after $8 million boost

Style Arcade completes Series A capital raise

NORA Network Sydney

HSF advises Style Arcade on its Series capital raise led by Acadian Software

Empowering the digital revolution in retail

Digital Retail Enhancement Platforms

Style Arcade provides retail analytics software for fashion brands, focusing on product data analysis and category management. The platform enables fashion retail teams to access and analyze product performance data without requiring support from analysts. The solution helps buyers and planners make data-driven decisions about product design and inventory based on customer preferences and purchasing patterns.

Incorporating technology into the fast-moving world of fashion

Fashion Tech

Style Arcade provides retail analytics software for fashion brands, focusing on product data analysis and category management. The platform enables fashion retail teams to access and analyze product performance data without requiring support from analysts. The solution helps buyers and planners make data-driven decisions about product design and inventory based on customer preferences and purchasing patterns.

Style Arcade is an Australian company that provides a fashion software suite offering digital range planning and fashion analytics. Its platform utilizes data science, artificial intelligence (AI), and visual imagery to provide intelligent merchandising recommendations to retailers, enabling them to achieve sales growth. The software suite transforms the entire product cycle by automating buying and planning trade processes through digital range planning, instant post-season and in-trade analysis. It leverages AI-driven size and buy calculators to recommend precisely which products and sizes retailers should invest in.
Style Arcade seamlessly integrates with retailers' existing systems, creating a single source of truth for omnichannel product and sales channel performance across online, retail, wholesale, and marketplaces. The platform connects buying, planning, and ecommerce teams, facilitating real-time collaboration and eliminating manual reporting and endless spreadsheets.
Style Arcade's technology guides fashion retailers in making optimal merchandise planning and buying decisions, helping them provide customers with the right products at the right prices. The company's solution has been instrumental in saving clients up to seven figures by optimizing their inventory and merchandising strategies.
In November 2022, Style Arcade completed an approximately USD 8 million Series A capital raise led by Acadian Software, a venture capital firm focused on investing in SaaS businesses with proven technology and strong fundamentals. The funds raised will fuel the company's continued rapid growth and expansion.

Intelligence Node is a leading provider of retail analytics solutions that leverages artificial intelligence and machine learning technologies. The company offers dynamic pricing and market analytics tools to help businesses navigate the complexities of ecommerce, set competitive prices, and better understand market trends.
At the core of Intelligence Node's offerings is a massive database containing over 3.5 billion unique product SKUs across 1,400 categories and 29 languages. This extensive dataset, combined with proprietary algorithms and advanced matching capabilities, enables the company to provide highly accurate real-time insights into pricing, product availability, and market trends.
Intelligence Node's solutions are designed to address key challenges faced by retailers, such as the inability to effectively track competitors, difficulties in pricing products optimally, and identifying gaps in product catalogs. The company's tools collect and analyze real-time data on pricing, discounts, and catalog movements across the retail landscape, allowing decision-makers to benchmark against competitors and make informed pricing decisions.
In addition to pricing analytics, Intelligence Node also offers solutions for content optimization and product listing enhancement. By leveraging generative AI capabilities, the company helps retailers create compelling and search-optimized product descriptions, improving visibility and conversion rates across online channels.
Intelligence Node has formed strategic partnerships with major retailers to enhance the online shopping experience and empower third-party sellers. The company's solutions enable retailers to provide clearer and more informative product listings, better insights into product performance, and improved search rankings across digital marketplaces.

Intelligence Node

Obsess is an experiential ecommerce platform that leverages augmented reality (AR) and virtual reality (VR) technology to create immersive, shoppable 3D virtual retail environments for brands and retailers. The platform allows companies to construct photorealistic digital spaces where customers can explore products in a visually engaging and interactive manner. Obsess' virtual stores aim to drive product discovery, customer engagement, clickthrough rates, session duration, average order value, and conversion for its clients.
Obsess' proprietary technology enables brands to offer seamless and memorable branded virtual experiences without requiring customers to download an app or use a headset. The platform supports various features such as walking and talking avatars, gamification elements, educational content, and social media integrations to enhance the shopping experience. As of February 2023, Obsess had created virtual stores in over 45 countries, supporting more than 30 languages.
The company has partnered with renowned brands across industries, including Sam's Club, Charlotte Tilbury, Diesel, Dior, Party City, Tommy Hilfiger, J.Crew, and Elizabeth Arden, to launch immersive virtual shopping experiences. In June 2023, J.Crew unveiled the "Virtual Beach House," a 360-degree virtual store celebrating the brand's 40th anniversary, featuring themed rooms, product displays, historical catalogs, and interactive games. Similarly, Elizabeth Arden launched a shoppable virtual store in May 2023 to engage younger, tech-savvy consumers and showcase its heritage through digital storytelling.
Key customers and partnerships
In February 2024, Mytheresa, an ecommerce platform, collaborated with Obsess to launch an exclusive visionOS app for Apple's Vision Pro headset. The app offers users a hyper-realistic digital luxury shopping experience in virtual environments like Capri and Paris, featuring curated collections from brands such as Loewe, Valentino, and Saint Laurent. The partnership aims to transform traditional ecommerce into an emotional and engaging shopping journey.

Obsess

Namogoo is a pioneer in the Digital Journey Continuity platform space. The company offers a platform that autonomously adapts to each customer visit in real-time, shaping the customer journey to fit each shopper's needs while eliminating any distractions along the way. Namogoo's proprietary machine learning technology predicts each visitor's intent by learning from their unique digital behavior signals, empowering enterprises to act on this intent and ensure online shoppers complete their journeys.
The platform collects data from visitors' devices and their journeys, segmenting them into real-time audiences. It surfaces high-converting audiences that are 3-10 times more likely to purchase than average visitors. Additionally, Namogoo identifies user populations that do not convert due to UX conflicts, browser issues, or site design flaws, enabling brands to rectify these problems seamlessly.
In April 2022, Namogoo launched the "Customer Journey OS," a revolutionary software platform that enables ecommerce teams to deliver hyper-personalized journeys based on shoppers' real-time needs. It orchestrates all digital services running on the customer journey to work cohesively toward shared goals. The platform leverages Namogoo's vast network of over one billion unique visitors to provide real-time insights based on industry benchmarks.
Namogoo's solutions have been successfully implemented by leading brands such as Victoria's Secret, Neiman Marcus, ASICS, Marks & Spencer, Kurt Geiger, Carhartt, Eddie Bauer, GlassesUS.com, and Ariat, consistently driving uplifts in conversion rates, revenue per visitor (RPV), and overall revenue. The company was founded in 2014 and has raised USD 81 million to date.
In January 2023, Namogoo made a second round of layoffs, parting ways with 15% of its workforce, following an earlier round in November 2022 where 25% of employees were let go. Despite these cutbacks, the company reported continued growth and profitability.

Namogoo

Yalo is a software platform that utilizes AI-powered conversational agents to optimize the customer journey, driving increased conversions and customer satisfaction. Its technology facilitates direct communication between businesses and customers through popular messaging applications like WhatsApp. Yalo's platform empowers teams to collaborate on managing and tracking campaigns, automating workflows with insightful metrics.
Primarily catering to marketers, small, and medium enterprises, Yalo's conversational commerce approach seamlessly guides customers through the purchasing process while maximizing product potential. By combining customer service and sales support, the platform offers a unique and engaging experience for users.
As of November 2023, Yalo reported having 1.6 million companies utilizing its platform to manage customer interactions via messaging channels. The company's innovative solutions have garnered a diverse clientele, including industry giants like Coca-Cola, Nestlé, Mondelez, Coppel, Banco Azteca, and GPA.
In May 2021, Yalo secured a USD 50 million Series C funding round led by B Capital Group, bringing its total raised capital to USD 75 million since its inception in 2015. The funds were allocated to expand operations in Latin America and Southeast Asia while developing new products, such as a conversational marketing solution.
Key customers and partnerships
Yalo has established partnerships with major global brands across various industries. Notable customers included Unilever, Nestlé, Coca-Cola, and Walmart. Specifically, John Santa Maria, CEO of Coca-Cola FEMSA, acknowledged the significant sales uplift achieved through their conversational commerce partnership with Yalo, with nearly half a million corner stores placing orders via WhatsApp.

Yalo

NewStore is a modular, mobile-first omnichannel cloud platform that provides an Omnichannel-as-a-Service solution for retail brands worldwide. The platform enables retailers to deliver seamless shopping experiences across online, mobile, and in-store channels, leveraging modern technologies such as iOS devices for point-of-sale, inventory management, and order fulfillment.NewStore's platform comprises several modules, including POS, order management, clienteling, inventory, and native consumer apps. The order management and store fulfillment solutions utilize proprietary routing logic to allocate orders across a brand's brick-and-mortar locations and distribution centers based on predefined criteria, optimizing shipping times, inventory accuracy, and sell-through rates.The platform facilitates omnichannel capabilities like buy online, pick up in-store (BOPIS), buy online, return in-store (BORIS), and endless aisle, enhancing the customer experience while driving store traffic. NewStore's solutions seamlessly integrate with existing tech stacks, such as Salesforce systems and middleware platforms like MuleSoft and Azure.Prominent retail brands like Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, Scotch &amp; Soda, UNTUCKit, and Vince have adopted NewStore's platform, benefiting from its comprehensive omnichannel retail solution. In March 2023, NewStore expanded its offerings to a global scale, assessing the omnichannel competence of 275 retail brands across Australia, France, Germany, Italy, Spain, and the UK

NewStore

Solutions for retailers that offer insights to improve the product assortment they offer on their digital shelves, increase sales, improve conversions, and boost brand trust

Platforms for retailers and brands to build immersive ecommerce shopping experiences commonly leveraging AR, AI, digital twin, and 3D technologies

Solutions for retailers to enhance online shopping experiences, personalization, and conversion rates while delivering analytics on individual customer journeys to improve shopper engagement

Offers insights to retailers and brands by aggregating and analyzing data across multiple sales channels to boost sales

Solutions providing analytics for brands and retailers to improve competitive position, such as competitor pricing and assortment insights, high-level customer insights to reduce churn, and optimize web traffic

Platforms that provide retailers and brands with greater visibility on overall ecommerce operations to enhance decision-making—commonly through dashboards—including sales forecasting

Virtual stores may leverage digital twins to deliver immersive shopping experiences

Retail enhancement solutions can be offered in a B2B SaaS model

Retail enhancement solutions leverage AI to deliver better insights to businesses, to enable decision making

Improves the personalized offerings for retail customers

Virtual store solutions leverage 3D and AR to create an immersive digital shopping experience

NTX provides innovative textile coloration solutions through its flagship product, Cooltrans. Launched in 2020, Cooltrans is a waterless textile coloration system that can process almost any textile material without heat and achieves a 90% reduction in water usage compared to traditional methods. The technology delivers precise color outcomes while preserving fabric texture and functional performance. Compatible with natural, man-made, and synthetic fibers (except polypropylene), including high power-stretch materials, the system operates on a cost-neutral basis.
Key customers and partnerships
The company established a strategic alliance with Ananta Group and partnered with Stella Blu, a product division of Prosperity Textiles, which implemented NTX's Cooltrans technology with panel printing at its manufacturing facility in China. In this collaboration, both companies aim to apply their expertise beyond denim to other cotton twill-like fabrics.

True Fit provides AI-powered sizing technology for apparel and footwear brands, helping solve online fit challenges for retailers. The company's technology decodes size and fit for consumers through its Fashion Genome, a structured data set that connects detailed garment specifications and style attributes to individual shopping behaviors. The platform deploys algorithms to translate how shoes and clothing fit shoppers viewing them online, removing sizing uncertainty in digital shopping. True Fit's technology encompasses men's wear, women's wear, kids' wear, unisex apparel, footwear, swim, and structured intimates categories. The company's solution includes the Fit Hub, which uses generative AI to enhance the online shopping experience.
The platform provides retailers with a dashboard of insights to drive personalization and growth. Through its Fashion Genome database, True Fit combines decades of expertise in fashion, retail technology, and data science to create detailed understanding of product specifications, from dimensions and color to materials and design details.
Key customers and partnerships
True Fit's technology serves 82 million consumers, tens of thousands of brands, and hundreds of retailers globally. The company formed partnerships with Princess Polly and Lucy & Yak to provide AI size recommendations. In 2024, True Fit partnered with Shopify to integrate its AI fit personalization technology into the Shopify platform, enabling merchants to connect their brands to True Fit's Fashion Genome. Through this partnership, True Fit has already supported fashion brands including Few Moda, Greyson, Toast, and Dia & Co.

True Fit

unspun is a fashion tech company that has developed Vega, the world's first 3D weaving technology for apparel manufacturing. The technology efficiently transforms thousands of yarns into garments in minutes, enabling almost zero-waste, on-demand manufacturing. The Vega system drastically shortens supply chains and lead times, allowing traditional cut-make-trim facilities to vertically integrate operations. The process is four times faster than conventional methods, achieving a 53% emissions reduction, 49% reduced energy demand, and 39% reduced blue water consumption. The technology generates less than 3% cut waste compared to the industry average of 15%. The Vega machines can create woven garments using almost any yarn, with the current generation focused on producing bottoms, bags, and hats. Future generations of the machines will expand into performance categories, outerwear, shoes, tops, and dresses. The company is also developing circular supply chain applications that will allow garments to be unspun back into yarns and re-woven into new products.
Through its microfactory model, unspun aims to eliminate the need for large order quantities while decreasing transportation emissions and lead times. The company operates a microfactory in Oakland, California, where it has demonstrated the commercial viability of its technology through low-volume production with proven third-party lifecycle assessments
Key customers and partnerships
unspun has secured multi-year agreements with Walmart to deploy its Vega machines for localized production in both North America and Europe. The company partnered with fashion label Eckhaus Latta to introduce the first-ever 3D woven collection at New York Fashion Week, with products now available online and in stores globally. In October 2024, unspun formed a strategic partnership with DECATHLON Pulse, the investment arm of global sports brand DECATHLON, to deploy its 3D weaving technology across Europe through 2030. The company has also collaborated with designer Ana Kraš' lifestyle brand Teget and has worked with brands including Collina Strada, Pangaia, and H&M-owned Weekday

Unspun

Stitch Fix operates as an online personal styling service that combines data science and human expertise to provide personalized clothing recommendations. The company's platform uses algorithms and machine learning to analyze customer preferences through an initial style quiz that captures data on size, fit, and style preferences. Based on this data, Stitch Fix sends customers a curated box of five clothing items and accessories selected from thousands of partner brands, with prices typically ranging from USD 28 to USD 500 for adult items. The company employs a hybrid model where algorithms generate initial recommendations, which are then refined by human stylists before items are shipped to customers. Each delivery incurs a USD 20 styling fee that is credited toward any purchases, and customers receive a 25% discount if they keep all items in their box.
The company's technology infrastructure includes three main components: Foundry for corporate clients, Gotham for government and intelligence customers, and Apollo, their cloud-based scalable platform. As of January 2024, Stitch Fix's revenue has faced challenges, with Q1 net revenues declining 17.8% year over year to USD 364.8 million. In February 2024, the company launched Style Tune Ups in partnership with Spotify, offering personalized outfit recommendations based on music preferences and their 2024 Style Forecast report data.
Key customers and partnerships
Stitch Fix partners with thousands of clothing brands to source its inventory. The company entered a notable partnership with Spotify in February 2024 to launch Style Tune Ups, which combines style recommendations with personalized music playlists. According to their trend report data, nearly four in five of their clients take outfit inspiration from their favorite artists.

Stitch Fix

Katana provides cloud-based manufacturing ERP software that helps businesses manage their inventory, production, and sales processes. The platform offers real-time inventory tracking across multiple locations, production planning, manufacturing execution systems, and shop floor control capabilities. Users can manage orders, raw materials, finished products, production recipes, and stock levels through a unified system. The software enables companies to create multilevel bills of materials with subassemblies for accurate costing and make pricing decisions based on product margins. The platform's manufacturing execution system synchronizes inventory and sales across all channels while prioritizing task lists for production line operators. According to company data, businesses using Katana experienced 60% higher sales year over year and a 1.2x increase in inventory turnover. The software implementation typically takes six weeks compared to 6-12 months for traditional ERPs.
The platform operates on a subscription model with pricing starting at USD 179 per month for the Starter plan with one inventory location, USD 359 per month for the Standard plan with three inventory locations, USD 799 per month for the Professional plan with up to 10 inventory locations, and USD 1,799 per month for the Professional Plus plan.
Key customers and partnerships
Katana serves various industries including apparel, electronics, food, and aerospace manufacturers, primarily targeting small to mid-sized businesses. Notable customers include IDC Componentes, Walk With Me, Buttercream Clothing, and Puppy Cake. The platform integrates with several business tools including Shopify, WooCommerce, Xero, QuickBooks Online, Zapier, and Integromat to provide unified business operations.

Katana

Companies that use technology to capture user's sizes to create custom clothing on-demand.

Platforms that help provide style and outfit recommendations to customers based on their preferences. These are typically provided via apps and are used for recommendation purposes only.

Online platforms that help retailers and manufacturers enable their customers to virtually try on apparel.

Platforms and systems that track trends and data for both fashion brands and retailers to optimize operations.

Platforms that help apparel manufacturers disrupt traditional manufacturing and inventory practices through innovation through processes such as 3D printing.

Providers occasionally incorporate Generative AI into their services to help out with functions such as generating style/outfit suggestions

Some providers use digital twin technology for virtual fitting rooms

Some providers use apps or web portals to offer apparel products and style/outfit suggestions

Some providers offer AR-based virtual fitting rooms to help sell clothing to customers

Providers offer custom clothing and style suggestions based on individual preferences and requirements of customers

Some providers offer newer production methodologies that incorporate emerging technology and industry 4.0 to revolutionize traditional apparel manufacturing processes

Style Arcade

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