Soda

Soda operates as a data observability and quality testing platform. The company's key innovation lies in its approach to data quality, aiming to enable a broad spectrum of team members—from data engineers to product managers—to collaboratively manage and improve data quality.

Soda's offerings include Soda Cloud and Soda Core data quality testing frameworks. Soda Cloud is an integrated platform designed for modern data teams to uncover data issues and ensure high-quality, trusted data. It focuses on end-to-end observability and control, empowering teams to define and manage data quality standards effectively. Soda Core is an open-source framework that simplifies data quality and reliability checks. It introduces SodaCL, a language that replaces traditional SQL coding, aiming to make data quality management more accessible and efficient.

Key customers and partnerships

As of September 2024, Soda reportedly served over 100 organizations, including companies like American Family Insurance, Americanas, CarTrawler, Group1001, and HelloFresh​​, representing a diverse array of industries.

Soda has also formed significant partnerships to enhance its offerings, including a notable partnership with Alation announced in August 2021, aimed at integrating Alation's data intelligence platform with Soda's data reliability and observability capabilities. Soda also partnered with GoDataDriven in December 2021 to optimize data quality workflows​​.