Misfits Markets

Misfits Market operates a subscription-based service that delivers boxes of irregular or blemished organic fruits and vegetables at a discounted price. The company offers two subscription options: 1) the smaller starter box called the Mischief (4.5 - 6kgs) is priced at USD 22 and 2) the larger box, the Madness (8 - 10kgs) is priced at USD 35. Misfits states that it primarily focuses on suburban and rural US markets rather than urban areas. In April  2021, the company announced its goal to ship to all ZIP codes in the lower 48 states by 2022.  As of September 2021, the company operated in 43 states and delivered boxes to more than 26,000 zip codes. The company decided in February 2023 to close its Coopertown Road facility on April 8, resulting in the loss of 446 jobs.

The company claims that its ability to sell the produce 40% below grocery store prices is its key advantage.  The company buys the produce from farmers and allows shoppers to customize the products for their boxes. 

Misfits gained a nearly 100,000-person waitlist by the end of April 2020. According to the company, it took until early June for the list to be cleared. The number of active customers and order volumes reportedly grew fivefold during 2020 with the company shipping to more than 400,000 customers across the country. 

In September 2022 , Misfits announced plans to acquire Imperfect Foods, a California-based online platform for redistributing food, in an all-stock deal. The deal was expected to close within two years after which Misfits and Imperfect Foods will combine into a single entity.

In September 2021, Misfits raised USD 225 million in a Series C-1 funding round led by SoftBank Vision Fund 2, valuing the company at USD 2 billion (up from USD 1.1 billion achieved in April 2021) and bringing its total funding raised to USD 526.5 million. The fresh funds were to be funneled toward Misfits’ nationwide expansion and to scale up the selection of items available for customers on its online grocery platform.