Misfits Markets

Misfits Market operates a subscription-based service that delivers boxes of irregular or blemished organic fruits and vegetables at a discounted price. As of October 2024, the company offered two subscription options: 1) the smaller starter box called the Mischief (4.5 kg–6 kg) is priced at USD 22 and 2) the larger box, the Madness (8 kg–10 kg) is priced at USD 35. Misfits states that it primarily focuses on suburban and rural US markets rather than urban areas. In April 2021, the company announced its goal to ship to all ZIP codes in the lower 48 states by 2022.  

As of October 2024, the company operated in 43 states and delivered boxes to more than 26,000 zip codes. The company decided in February 2023 to close its Coopertown Road facility, which resulted in the loss of 446 jobs.

As of October 2024, the company claims that its ability to sell the produce at 40% below grocery store prices is its key advantage.  The company buys the produce from farmers and allows shoppers to customize the products for their boxes. Misfit Markets also claims that it saves an average of 500,000 lbs of food waste every week and that with one order it can save: 5.0 lbs of food, 6.9 lbs of CO2 emissions, and 196.8 gallons of water. 

In 2023, Misfits Market had redistributed over 6 million lbs of food through donations to 60 food bank and pantry partners as well as 1.5 million meals to Feeding America. 

Misfits gained a nearly 100,000-person waitlist by the end of April 2020. According to the company, it took until early June for the list to be cleared. The number of active customers and order volumes reportedly grew fivefold during 2020. As of October 2024, Misfits Market was shipping orders to more than 400,000 customers across the country . 

In September 2022, Misfits acquired Imperfect Foods, a California-based online platform for redistributing food, in an all-stock deal. The deal was expected to close within two years, when Misfits and Imperfect Foods would combine into a single entity.

Key customers and partnerships

Misfits Market partnered with over 60 organizations across the US to launch new products including  the seed-based food company 88 Acres, Belgian Boys, and the instant commerce platform provider Gopuff. 

Misfits partnered with 88 Acres in June 2021 to launch the new granola snack Cinnamon Maple Edge’nola in a 10 oz package priced at USD 4 at Misfits Market. In September 2021, the company partnered with Belgian Boys to launch the new upcycled stroopwafel.

In April 2024, Misfits collaborated with Gopuff to deliver a range of more than 300 items, including fruit and vegetables, dairy, meat, poultry, fresh bread, and more, to customers within 15 minutes.