HomeLight

HomeLight initially started as an agent matching platform for home buyers and sellers, but has expanded its product portfolio to provide title and escrow, home estimation, home loans, and other services.

For the agent matching service, buyers and sellers answer online questionnaires to determine their specific needs. The platform then uses an algorithm to crunch historical transaction data to find the most suitable agents in its database, which included over 30,000 agents as of July 2024. The platform typically lists up to three agents for buyers/sellers to select from and offers a consultation service to refine the selection further and ensure clients get the most suitable agents.

HomeLight also provides a trade-in service, where it will guarantee to pay a certain price for the client’s current home. This way, clients do not need to worry about home sale contingency (a new home transaction is contingent on the sale of an existing home) when they want to purchase a new home. In addition, clients will get additional cash (less any selling-related costs and trade-in fees) if HomeLight can sell their old homes in the market for more than the guaranteed prices (i.e., clients can get the full market value).

The platform is available for free to buyers and sellers, but the agent matching service charges a standard referral fee of 25% to the gross commission of agents when they get selected. The platform stated that its recommendations are transparent and based solely on the agents’ performance metrics. In August 2020, HomeLight acquired a transaction management tool, Disclosures.io, that enables real estate professionals to manage transactions as well as market and sell homes in one place. In June 2022, HomeLight acquired Accept, a property financing platform, for an undisclosed amount. Through the acquisition, HomeLight leveraged Accept’s tech-based mortgage solution to offer clients a contingency-free transaction and provide homebuyers with pre-qualified mortgages to facilitate cash offers.

The company expected its revenue to exceed USD 300 million in 2021, triple that of 2020. HomeLight’s Cash Offer, the service that allows homebuyers to make upfront cash offers through its certified agents, grew by 500% YoY in transaction volume and achieved USD 3 billion in combined referred transaction value with Accept.Inc in Q1 2022.

Key customers and partnerships

As of September 2021, the company had served over one million customers.