Gearflow

Gearflow is a digital marketplace platform focused on modernizing the heavy equipment parts industry, particularly in the construction sector. The company's platform addresses the inefficiencies in the traditional parts procurement process by offering a tailored ecommerce solution for buyers and sellers in this specialized market. Gearflow's marketplace features branded storefronts, search and discovery tools, and checkout and payment capabilities. The platform aims to increase sales and reduce selling costs for parts suppliers while providing customers with greater selection, availability, lower prices, and faster fulfillment. By streamlining the parts procurement process, Gearflow helps reduce costly job-site downtime for contractors. The company's initial focus is on the construction parts market, estimated to be worth USD 20-25 billion in the US alone as of 2021. Gearflow's approach is designed to integrate with existing supply chain relationships, strengthening connections between suppliers and customers rather than replacing them. The platform was replatformed and relaunched in 2020 with a focus on addressing the productivity challenges in the construction industry.