Chord is a Platform as a Service company that offers a modern technology stack combining headless commerce and data infrastructure. Launched in 2019, the company provides brands and startups with access to sophisticated enterprise-grade technology without the need for a massive and costly in-house team. Chord's platform integrates seamlessly into a brand's existing system and is pre-configured for data collection, modeling, and synthesized insights.
The platform separates the front-end presentation layer from the back-end infrastructure, allowing brands to deliver customized experiences through prebuilt integrations. Its flexible infrastructure empowers bespoke builds without high costs and maintenance challenges. Chord's product offers a software development kit that enables users to build tailored experiences.
In January 2023, Chord announced the launch of its machine learning-powered data infrastructure, enabling brands to make data-driven decisions based on predicted changes in key customer metrics over time. The company has also expanded its leadership team, bringing on executives from companies like Mailchimp, Toast, and Imperfect Foods.
Chord's clients include brands like August, Blue Bottle Coffee, Caraway, Gooder Food, and Joopiter. In December 2022, the company reported a 360% year-over-year increase in revenue.
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