Route is a package tracking company that focuses on enhancing the post-purchase experience for online shoppers. It offers a platform that integrates with ecommerce stores, providing real-time tracking, order protection, and customer engagement features.
Route's primary products include package tracking through a visual interface, carbon-neutral shipping options, and advanced notification systems via email and SMS. Additionally, Route's platform leverages AI to provide personalized product recommendations on its branded tracking pages. As of July 2024, the basic package tracking and carbon offsetting free features, while more advanced features optimize the entire post-purchase journey at USD 349. It also offers customized packages for merchants with more than 10,000 orders per month, with a varying prices as per the requirement.
As of July 2024, the platform integrated with over 1,100 shipping carriers globally, including major names like Amazon, FedEx, UPS, USPS, and DHL, to provide extensive tracking coverage. As of this period, the platform had also enabled the tracking of 700 million packages.
In 2023, Route surpassed USD 100 million in revenue and USD 15 billion in protected merchandise. In June 2024, the company was valued at USD 1.4 billion.
Key customers and partnerships
Route caters to a diverse customer base, including individual online shoppers and ecommerce businesses. As of March 2024, Route’s post-purchase solution was trusted by 13,000 merchants, including Rebecca Minkoff, Solo Stove, Softwear, BlackTravelBox, and LESTIEN. Also, since launching, the company had 3+ million active app users with nearly 150 million orders.
The company has partnered with Patch, a carbon credit solutions provider, to initiate carbon-neutral shipping to combat climate change. This partnership was aimed at reducing shipping-related carbon emissions by offsetting them through certified forestry projects.
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