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Lifvs

Automated Stores
Segments:
Automated Checkout
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Product stage:
Early
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Lifvs is a checkout-free supermarket chain that operates mini grocery stores in rural areas of Sweden. These stores are powered by a proprietary technology platform called Storekey, which Lifvs also licenses to third-party retailers. The company’s goal is to provide a grocery solution to rural areas with limited access to fresh food.

The company’s stores are unmanned and are operated remotely using AI. The stores come in two sizes—290 sq ft and 580 sq ft. They are built in movable shipping container-like structures and offer a range of about 550 products, including meat, vegetables, dairy products, and household goods.

To enter the Lifvs stores, customers require a user account on the Lifvs app (StoreKey). The customer has to update their user details and card information to register and the app will verify the details using BankID, Sweden's national identification app. Customers with a Lifvs account can then use the Lifvs app to unlock the door to the store and enter the store. Customers can subsequently purchase items by scanning their barcodes and the cost will be automatically deducted from their credit/debit card.

The app uses AI to analyze customer purchase patterns and to offer customers personalized deals and coupons based on their shopping history. The app also provides recipe suggestions and information on bundle deals when an item is scanned. Lifvs intentionally uses a method where customers must physically scan and add items to the app, enabling the app to interact more with the customer when they make their purchase decisions. The store also automatically keeps track of its inventory levels and the sell-by dates, allowing improved inventory management.

As of August 2021, the company operated 27 stores across Swedish regions including Örkelljunga, Uppsala, Tranemo, and Bålsta. The shops are open 24 hours a day, seven days a week.

In August 2022, the company partnered with online shopping solutions provider ReStore to exclusively roll out Lifvs’ proprietary Storekey technology in Italy.

On January 2021, Lifvs raised SEK 40 million (USD 4.8 million) in a funding round. Atlas Capital Group, Klint Ventures, and Martas Explorers participated in the round. Lifvs had previously raised a total of USD 4.3 million via funding rounds in 2020 and 2019 .

Automated Stores

Automated Stores

Key stats
Featured companies
52
Total funding (USD)
3.3 Bn
Total addressable market (USD)
4.9 Bn
Key competitors
 
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Company profile
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Company Brief


HQ location:
Stockholm SWE
Founded year:
2018
Employees:
11-50
Total Funding:
USD 6.4 million
Last Funding
USD 2.1 million, Mar 2020

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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